By Marketing Department - November 3, 2022
When the team at Florida’s West Volusia Beacon set out to optimize their special section publication schedule, they assessed sales to determine which existing titles were performing and which were not. After removing underperforming titles from their sections program, they filled the gaps with a themed “Well Being” series, using Metro Themed Special Sections (TSS) to increase focus on their high-performing topics – health, medical and senior living – under this popular umbrella title.
Read Full Success Story and Share: https://mcg.metrocreativeconnection.com/publish/newmcc/pb-article.php?article=201
Please login to access this valuable information. If you forgot your Username or Password, please call Metro's Client Services Team at 800.223.1600 or email email@example.com (M-F, 8:45am - 5:45pm EST).