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By Marketing Department - November 3, 2022

When the team at Florida’s West Volusia Beacon set out to optimize their special section publication schedule, they assessed sales to determine which existing titles were performing and which were not. After removing underperforming titles from their sections program, they filled the gaps with a themed “Well Being” series, using Metro Themed Special Sections (TSS) to increase focus on their high-performing topics – health, medical and senior living – under this popular umbrella title.

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