Metro Creative Connection
Seen & Heard
This little "shop local" deal paid for my year, and I have some dollars left over... Bruce, Harvey County Now, KS
It's like having another employee... St. Francis Area Schools Community Education
I love Metro... can’t imagine trying to sell advertising without it. The Batesville Leader, IN
The editorial content allowed us to pitch business types that don’t often advertise… Iowa Information Publishers
I really do like your sections. They make my editor's job so much better and they are really beautiful printed! CING Group Publisher
I’ve found the copy and art to be at a level we can be proud of… Hillsboro Journal, IL

Metro Video Tutorials

Quick-tip videos to help you easily navigate and maximize Metro’s site and valuable resources.

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Featured Videos

Webinars

10/20/22 Webinar - STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 (full video)

Webinars

01/13/22 Webinar: GET SALES RESULTS YOU'LL LOVE WITH THE WIZARD

Webinars

10/21/21 Webinar: LET'S TALK ABOUT SPECS

Video Tutorials

02/16/23 Webinar: SUPPORT & STRATEGY FOR CREATIVE PROS (full video)

02/16/23 Webinar Excerpt: Illustrations & Image Manipulation

02/16/23 Webinar Excerpt: Tips for Writing Compelling Ads

02/16/23 Webinar Excerpt: Designing Attention-Getting Ads

01/19/23 Webinar: EVERY BENEFIT YOU DIDN'T KNOW YOU HAD: 30 MINUTES TO MAKING THE MOST OF YOUR METRO SUBSCRIPTION!

10/20/22 Webinar - STRATEGIC SPECIAL SECTION PROGRAM PLANNING FOR 2023 (full video)

10/20/22 Webinar Excerpt: What's New for 2023

10/20/22 Webinar Excerpt: Anatomy of Metro's Themed Special Sections

10/20/22 Webinar Excerpt: Customize, Localize & Sell!

09/22/22 Webinar - Q4 SELLING WORKSHOP

02/17/22 Webinar: "SHOP LOCAL" STRATEGIES FOR AD REVENUE & READER ENGAGEMENT

01/13/22 Webinar: GET SALES RESULTS YOU'LL LOVE WITH THE WIZARD

10/28/21 Webinar: HOLIDAY SALES WORKSHOP

10/21/21 Webinar: LET'S TALK ABOUT SPECS

10/07/21 Webinar: GUARANTEED Q4 $ALES BLUEPRINT

09/23/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS

08/25/21 Webinar: SALE AFTER SALE AFTER SALE - HOW TO OPEN THE DOOR & CLOSE THE SALE WITH ADVERTISERS

06/24/21 Webinar: SALES CALL $TRATEGIES for CLOSING up to 90%

06/17/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS

05/13/21 Webinar: DIGITAL SUCCE$$ TOOLS & TACTICS

04/15/21 Webinar: DESIGNING KICK-A$$ CAMPAIGNS

03/06/21 Webinar: DESIGNING KICK-A$$ ADS

Holiday Marketing to Make Your Business Stand Out!


Want to Learn More? - See what the 2022 Holiday Advertising Service is all about


9/22/22 Webinar - Q4 Selling Workshop. Unwrap the latest planning, sales, editorial and creative tools your Metro subscription provides to grow-ho-ho fourth-quarter revenue.


Holiday "How-To" - Everything you need to know to access Holiday content - SearchBook, Images, Ads, MiAD Wizard, Themed Special Sections


Creative Library - search for and download ad and cover templates (InDesign & Quark) and images from your Holiday Advertising Service


Themed Special Sections - Find, preview & download Metro's ready-to-sell Themed Special Sections (TSS); FREE with your Holiday Advertising Service


MiAD Wizard - quickly create customized spec ads from your Holiday Advertising Service to close more sales


MiAD Wizard - Adding a logo to your ad


Production tips for the Holiday Advertisng Service - download images and ads/covers (InDesign or Quark) from the Creative Library or customize ads then download camera-ready PDFs in MiAD Wizard.


Using the Lightbox Tool - Save content for future reference or batch downloading


Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• Overview - How your sales team can instantly create personalized spec ads to close more sales

1/13/22 Webinar: Get Sales Results You'll Love With the Wizard

• What's new? - Take a glance at the new features we've added to the Wizard (June 2021)

• Adding a logo to your ad

• Sharing with designers - Once an ad sells, here are some ways to let your designer know what Metro template(s) to use.

• Wizard & Pulse join forces - add more value to your Pulse presentations with a personalized spec ad from the Wizard

• Wizard and Pulse Connection - If you're subscribing to both services, learn how they are connected to help increase your selling power. This is a quick overview and assumes you are familiar with using both services.

• All About Ads - Metro makes it easy for you to always have the spec ads you need to close a sale

• Sales tab - One place for everything you need to plan, prospect and sell - now includes search and download of images, spec ads and covers, too!

• Present/Print/Share - a printable spec ad presentation, personalized with your name and area for notes

• MiAD Wizard - How your sales team can instantly create personalized spec ads to close more sales

• Planning & Promotions Calendar - Find monthly, weekly and daily events for promotional and advertiser tie-ins

• Themed Event Packages - Plan and publicize profitable special pages and sections

• Using the Lightbox Tool - Save content for future reference or batch downloading

• Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• About - Find out what ADS On Demand - Metro's custom print and digital ad solution - can do for you

• Procedure Overview - The basic steps to get you started

• Order Monitor - Learn how to navigate the AOD Home page

• Order Manager - Manage individual orders

• Create an Order - Detailed instructions for sending us a job request (Print)

• Create an Order for a Digital Ad

• Review & Share - Preview your proof and share it with your client (Print)

• Review & Share your Digital Ad (JPG/GIF)

• Revise - Have changes to make to your job? Learn how to send them to us (Print & Digital)

• Approve - Release the job to request a high-resolution PDF (Print)

• Approve and Download your Digital Ad

• Download - Retrieve the final, high-resolution PDF (Print)

• Production Issues - How to respond when the designers have a question regarding your order

• Pick up an Order - Start with a finished AOD job and request minor changes for another press run

• Create a Campaign - Request multiple versions of an order

• Production Files - Request and download an InDesign package for your job

• Logging Into MCC - Log in so you have full access to your subscription

• Account Info - View your My Account page to see what Services are included in your subscription, and others you may want to learn more about.

• Contact information - So you can call or email Metro's top-rated Client Services Team

• Preferences - Setting up personal preferences adjusts how search results will appear on your screen

• Filenames - Making sense of our file naming system

• Overview - Preview the latest content by service, get ideas and inspiration, and link directly to what you see on each page

• Access - Here are all the places you can find the SearchBooks

• Hover links - Connect to special online features and expanded content

• Link to Content - Click any page within a SearchBook to link directly to content in MCC

• Larger Viewing - Use the SearchBook Zoom option for larger viewing

• View by Page - Go directly to your page of choice using the View by Page option

• PDFs - Download a SearchBook as a PDF to preview or print

• Archive - How to access the SearchBook archive

• Sharing - How to share a SearchBook internally or with your advertisers

• Searching - Optimize your search experience and results using keyword and search filter options

• Sorting - Options to sort by Best Match, Most Popular or Most Recent

• Archive - Expand search years to find more Images and Spec Ads

• Color/Black & White - how to find the color version of black-and-white file (and vice versa)

• Preferences - Setting up personal preferences adjusts how search results will appear on your screen

• Requests - Need an image, ad or story that we don't have? Here's how to submit a request.

• Finding Covid-19 images and ads - How to locate COVID-19 images, ads, designs, features and special section, plus games, puzzles and recipes in Metro’s libraries.

• Finding images - Find the images you need for engaging ads & designs (vectors, photos, icons, borders, backgrounds, headings, etc.) in the Creative Library.

• Searching - Optimize your search experience and results using keyword and search filter options

• Sorting - Options to sort by Best Match, Most Popular or Most Recent

• Download - Download color, black & white and high resolution versions

• High-res Photos - Find and download 300 dpi high-resolution photos

• Image Hovers - What Image hover windows display to give you quick-click options

• More Options Window - Options to download, preview, save, share and link to expanded content

• Image Types - Finding images based on style or category

• Archive - Expand search years to find more Images and Spec Ads

• Using the Lightbox Tool - Save content for future reference or batch downloading

• Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• Coloring Activities - panels, pages and contests

• Spec Ads - Where to access ready-made ad templates

• Searching - Optimize your search experience and results using keyword and search filter options

• Sorting - Options to sort by Best Match, Most Popular or Most Recent

• Download - Download Quark or InDesign file packages

• Spec Ad Hovers - What Spec Ad hover windows display to give you quick-click options

• More Options Window - Options to download, preview, save, share and link to expanded content

• Present/Print/Share - a printable spec ad presentation, personalized with your name and area for notes

• Covers - Find and download dynamic covers for specialty publications

• Ad Types - Benefits of searching by specific ad types (ie. Infographics)

• Web & Mobile Ads - Find, print and download web and mobile ad versions

• Archive - Expand search years to find more Images and Spec Ads

• Religious/Spiritual Ads - Share faith-based messages with your readers

• Themed Event Packages - Plan and publicize profitable special pages and sections

• Using the Lightbox Tool - Save content for future reference or batch downloading

• Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• Animated Web Ads - How to easily create an Animated Web Ad

• Coloring Activities - panels, pages and contests

• Web & Mobile Ads - Find, print and download web and mobile ad versions

• Animated Web Ads - How to easily create an Animated Web Ad

• Themed Websites & Directories - In only five minutes, see the ease and profitability of Themed Websites

• Copyright-free Features - Find, preview and download individual features & related images

• Native Advertising & Social Media - Use Metro editorial features to develop and expand native advertising and social network content

• Covers - Find and download dynamic covers for specialty publications

• Puzzles, Games & Recipes - Search games, puzzles, horoscopes kids' features & recipes

• Kids Corner - puzzles and games for kids

• Themed Event Packages - Plan and publicize profitable special pages and sections

• Templated Special Sections for Print - Find, preview & download Metro's ready-to-sell Templated Special Sections (TSS)

• Promotional Ads & Rate Cards - Find collateral material to help promote and sell your Templated Special Sections

• Themed Websites & Directories - In only five minutes, see the ease and profitability of Themed Websites

• Using the Lightbox Tool - Save content for future reference or batch downloading

• Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• More Options Window - Options to download, preview, save, share and link to expanded content

• Using the Lightbox Tool - Save content for future reference or batch downloading

• Using the Project Organizer - Create folders to save and organize content and even share it with co-workers

• Overview - Find, preview and download individual features & related images

• Native Advertising & Social Media - Use Metro editorial features to develop and expand native advertising and social network content

• Overview - Search games, puzzles, horoscopes kids' features & recipes

• Kids Corner - puzzles and games for kids

• Coloring Activities - panels, pages and contests

• Overview - Find, preview & download Metro's ready-to-sell Templated Special Sections (TSS)

• 10/20/22 Webinar - Strategic Special Section Program Planning for 2023

• What's New for 2023 - Metro's Senior Designer discusses all of the great new TSS features you can look forward to in 2023.

• Anatomy of Metro's Themed Special Sections - Metro's Senior Designer breaks down all of the features of our Themed Special Sections

• Customize, Localize & Sell! - Metro's Senior Designer discusses different ways to customize our sections to make them your own.

• Promotional Ads & Rate Cards - Find collateral material to help promote and sell your sections

• More Options Window - Options to download, preview, save, share and link to expanded content

• Overview - In only five minutes, see the ease and profitability of Themed Websites

Digital Succe$$ Tools & Tactics Webinar

• March 25th Webinar:  Growing Digital Revenue With Themed Websites & Directories

• Images & Videos - Learn how to access and search for Metro/Getty Premier Freedom images & videos

• Account Status - View your quota details and download history

• Overview - Quick search tips for the Auto Photo Library

• Overview - Access thousands of company logos & trademarks

• Overview - Quick search tips for accessing mouthwatering images in the Food & Dining Library

• Overview - Find monthly, weekly and daily events for promotional and advertiser tie-ins

Grow revenue all year with Themed Special Sections that are ready to present, sell and publish! 

Maximize sales and minimize production with 37 fully written and designed special sections with ad spots in place. Download top-performing themes like health and wellness, home and garden, dining, seniors and more, all featuring 100% unsponsored, copyright-free content with coordinated websites and online directories available for every title.

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