Smokey Bear Celebrates 70th Birthday, Awards Smokey Bear Hugs In New Wildfire Prevention PSAs

Smokey Bear, one of the most well-known icons in advertising history, is starring in a new round of public service advertisements (PSAs) to celebrate his 70th birthday and further his famous message, ÒOnly You Can Prevent Wildfires.Ó The Ad Council, the U.S. Forest Service and the National Association of State Foresters (NASF) are announcing the new television, radio, print, outdoor and digital PSAs in advance of Smokey BearÕs birthday on August 9. Created pro bono by FCB West, the campaign features Smokey Bear awarding ÒBear HugsÓ for safe fire practices and directs audiences to visit www.SmokeyBear.com.

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