SmithsonianÕs ÒAmerican EnterpriseÓ Explores Business History

Visitors to the SmithsonianÕs National Museum of American History will be immersed in the dramatic arc of labor, power, wealth, success and failure in America as the museum opens ÒAmerican EnterpriseÓ in the Mars Hall of American Business July 1. The nationÕs business story will unfold in an 8,000-square-foot gallery in the museumÕs new Innovation Wing.

Through more than 600 objects, images, hands-on activities and video, ÒAmerican EnterpriseÓ traces the countryÕs development from a small, dependent agricultural nation to one of the worldÕs most vibrant economies.

ÒOur goal is to make history essential by presenting the compelling ideas and ideals of America and animating them through transformative experiences,Ó said John Gray, the museumÕs director. ÒÔAmerican EnterpriseÕ chronicles the tumultuous interaction between capitalism and the common good.Ó

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