Metro Creative Connection

Editorial Videos

Prostate Cancer Foundation Steps Into the Ring to Knock Out Prostate Cancer for Good

The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.

The public service announcement features Holyfield in his natural elementÑthe boxing ringÑas he tells his story of perseverance in the ring and in life. The piece showcases that while strength, speed and stamina can be drawn upon to beat an opponent in the ring, other resources must be used when fighting an unseen force like prostate cancer Ð an opponent that could wind up causing a fight for life.

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