IHOP¨ Restaurants Put Smiles First With New Logo Launch

For nearly 57 years, IHOP¨ restaurants have helped millions of guests each week start their day with a smile. Today, with the launch of a new logo that prominently features just that, the brand will bring those smiles to life. And, to further demonstrate the IHOP commitment to smiles, the launch of the new logo will be celebrated with a series of ÒSummer of SmilesÓ activities devoted to those who, through service and other programs, help people smile.

The logo change is the first in more than 20 years for the brand that was founded in 1958 in Toluca Lake, California. It exemplifies the iconic family-friendly restaurantÕs commitment to continually evolve its look, feel and offerings to maintain its position as the leading restaurant brand in its category and stay ahead of trends to meet and exceed current guest expectations. Featuring elements consistent with the heritage of the brandÑincluding the recognizable blue and red color schemeÑcombined with a more modern look and the prominent smile, the logo is representative of the brandÕs mission.