General Mills Cereals Removing Artificial Flavors And Colors From Artificial Sources

General Mills Cereals has committed to removing artificial flavors and colors from artificial sources from the rest of its cereals in response to consumersÕ changing preferences. Today, more than 60 percent of General Mills Cereals like Cinnamon Toast Crunch and Original Cheerios are already without artificial flavors and colors from artificial sources and have been that way for a long time.

According to a survey conducted by Nielsen on behalf of General Mills, 49 percent of households are making an effort to avoid artificial flavors and colors from artificial sources.(1) To respond to this growing need, General Mills Cereals will be using more recognizable, familiar ingredients to create its colors and flavors.

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