Dixie¨ Launches 'Dark for Dinner' Movement Encouraging Consumers to Unplug and Connect
Dixie¨, a Georgia-Pacific brand and the leader in disposable tableware and other conveniences for busy families, today announced the creation of a social movement called ÒDark for Dinner.Ó The movement, which launches on June 14 and will take place every Sunday for six weeks, is designed to encourage families to focus on the present and to ÒBe More Here.Ó
Dixie is asking families to remove all distractions, including electronic devices, from their dinner experience, and then share what they learned from going ÒDark for DinnerÓ via social media using the hashtag, #DarkforDinner.