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A Message to Fathers across America: Take Time to be a Dad Today

This Sunday, millions of kids across America will celebrate their fathers and the contributions they have made to their lives. To coincide with FatherÕs Day, the Ad Council, U.S. Department of Health and Human Services and the National Responsible Fatherhood Clearinghouse have launched a new series of public service advertisements (PSAs) that encourage dads to recognize the critical role they play in their childrenÕs lives, and provide tools and information to help them get more involved with their kids.

An estimated 24.7 million children in the U.S. donÕt live with their biological fathers(1). That number represents 57.6 percent of black children, 32.2 percent of Hispanic children and 20.7 percent of white children(2). In a recent study on Fatherhood Involvement conducted by the Ad Council, 86 percent of fathers surveyed said that the issue of Òfather involvementÓ was very important or important to them personally.

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