July 13th, 2020
On July 13, 1930, France defeated Mexico 4-1 and the United States defeated Belgium 3-0 in the first-ever World Cup football matches, played simultaneously in host city Montevideo, Uruguay. The World Cup has since become the world's most watched sporting event, and soccer (football) one of the best-loved international sports.
Source: www.history.com/this-day-in-history/first-world-cup
Soccer is certainly the world's sport. During the World Cup, it is a key time for any type of business to capitalize on the public's love of soccer. Tie-in opportunities include sports bars and restaurants, sporting goods stores, soccer clubs, trainers, recreational leagues, and just about any other business looking to score a sales goal.
