January 29th - January 30th
|Company:||Daytona Interntional Speedway|
|Telephone:||(800) PIT - STOP|
The Rolex 24 At Daytona, North America's premier sports car event, was the first event to take place in the new motorsports stadium at Daytona International Speedway. The demanding 24-hour sports car race will serve as the kick-off event to the Championship season and gives fans 24 hours to explore, experience and expect the unexpected!
Encourage drivers of all types of vehicles to feel like champions behind the wheel while boosting sales for automotive retailers and service stations.