The National Service Animal Eye Exam is a philanthropic event that provides free, ocular screening eye exams to qualified Service & Working Animals each May. These exams are provided by members of the American College of Veterinary Ophthalmologists who choose to participate and volunteer their time and resources. The program benefits formally trained working animals who selflessly care for others.
Advertisers will be barking up the "right" tree when they capitalize on the number of canine-worthy events throughout the year. National Service Animal Eye Exam Month is just one of the many tie-in opportunities that can put more wag behind marketing dollars.