According to the National Council of Pet Population Study & Policy and the National Humane Society, a family pet is lost every two seconds in North America. The organizations also report that more than 10 million pets are lost each year and one out of three pets will be lost during its lifetime. However, only one in 10 pets is found. This holiday was created to help educate pet parents about the steps they can take to ensure their pets safely return home if they get lost. July was chosen because it's historically a prime time for lost pets who are frightened off by fireworks and large summer thunderstorms.
All year long there are scores of events tailor made for finned, feathered or furry friends. Use these pet-related events for a springboard for all sorts of marketing and inclusive promotions. Just about any retailer can tie into a pet-related sponsorship or event, but pet stores, groomers, dog sitters/walkers, pet hotels, veterinarians, pet waste clean-up companies, and much more are ideal businesses for complementary advertising. Search the wealth of pet material in Metro's Editorial and Creative Libraries to add more bite to promotional efforts.