June is a month to celebrate the achievements and offerings of the senior community. All across Canada special events are geared toward the older adult market, particularly in the province of Ontario. The year 2021 marks the 37th annual Seniors’ Month.
Seniors are an influential demographic in communities all across the country. They have large purchasing power, among other benefits. Seniors' Month is an opportunity for retailers to zero-in on these consumers directly with specials and promotions geared to their likes and interests.