|The CATalyst Council
September is Happy Cat Month. CATalyst Council created the annual event to assist in spreading the word about the health, welfare, and value of companion cats. Often, cats are viewed as self-reliant, aloof, and less in need of medical care than dogs. The aim of this event is to counteract these stereotypes and ensure cats are well cared for, enriched, and receive the preventive care they require.
All year long there are scores of events tailor made for finned, feathered or furry friends. Use these pet-related events for a springboard for all sorts of marketing and inclusive promotions. Just about any retailer can tie into a pet-related sponsorship or event, but pet stores, groomers, dog sitters/walkers, pet hotels, veterinarians, pet waste clean-up companies, and much more are ideal businesses for complementary advertising. Search the wealth of pet material in Metro's Editorial and Creative Libraries to add more bite to promotional efforts.