It is not just about getting an ad onto the print or online page, it is about creating an ad that will generate good response for your advertiser from your readers. Effective and compelling advertising begins with great ideas, as well as the various components you need to create it. Even better is when you have a jump start with layouts that are ready to be populated with your advertiser target information so you can easily create one, or multiple, concept spec ads that will help close sales faster while impressing your clients. In addition to individual photos and illustrations, having a resource like Metro also gives you a multitude of spec ad layouts, ad starters, backgrounds, headings, icons, frames, bursts, cover layouts, ad copy, editorial features, multiple-advertiser layouts, directories, the list goes on and on. What this means for you and your staff is a huge time savings so you have more time to be creative, while meeting today's demands of generating more work, in less time, with fewer people.