The digital world is not slowing down for anyone so it is vital for us to keep up with and embrace this expanding medium. There is no reason to be fearful. Think of digital as yet another way for you to embrace your local market -- a new and innovative way for you to connect with your visitors. The more interesting you make your digital efforts, the more people will come. You can also think of it as a way to expand beyond your immediate area -- think of a one hour or 60 mile radius and you have just added a lot more advertisers and readers to your potential revenue and reader pool. Investing in your online and mobile media efforts will be key to your future success, so consider all of your options.