Promoting your publication's brand to your marketplace so that it is recognized and understood to be the key resource of information for your community is at the forefront of your efforts. Achieve this and the advertisers and readers will follow, in print, online and mobile. But getting this message out takes a coordinated effort and effective promotions. With this understanding, Metro provides content and ideas that will help to drive your self-promotion efforts for print , online and mobile media. Ready-made ads and ideas are continually relayed through each of Metro's family of services, as well as in regularly scheduled email communications to help you take immediate action.