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Business

Easy ways to reduce the cost of business travel

Similar to private travel, business travel costs can be expensive. But many firms rely on business travel to build their business and learn about the latest trends facing their industries.
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Branding 101

Building a brand is essential for small businesses hoping to thrive in a competitive business market. Because consumers are still pinching pennies and looking to stretch every dollar, today's market is as competitive as ever, but a brand can be used to effectively explain to potential customers what you and your products provide as well as how you and your products differ from those offered by competitors.
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How to promote and find success with a direct sales business

As long as there has been Tupperware®, Avon® and Mary Kay®, there have been individuals lining up to take advantage of the direct sales model. Direct sales, or home-party business models, have been going strong for decades. A largely female-oriented business, direct sales often involves a gathering of women in privates homes, where women learn about the newest innovations in everything from home decor to beauty products.
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How to find investors for your business

Starting a business and being your own boss is a dream for many working men and women. Whether you have a great idea for a startup business or want to branch out on your own in your current line of work, starting a business from scratch can be a risky, yet rewarding, undertaking.
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Unique ways to attract new business

When an economy struggles, consumers tend to tighten their purse strings, affecting businesses big and small. As a result, many businesses look for ways to attract new customers during an economic downturn. Such efforts can make the difference between a business that survives a slow economy and one that's forced to close its doors.
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Tips for independent retailers

Many retailers have struggled to keep their businesses afloat during the recession. As much of the world is still trapped in financial turmoil and unemployment rates hover around 8 percent, consumers continue to be cautious with their spending. And many companies -- both big and small -- are feeling the squeeze.
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