Welcome to Holiday Advertising Service SearchBook®
Access your latest Metro Service like never before with clickable pages that connect you directly to every idea, image and ad for instant downloading.
Click the top corner of a page to go to the next page of the SearchBook.
Metro's innovative HoverLinks connect you to special online features and expanded content options. Hover over the icon and see the results.
View individual SearchBook pages by hovering over View By Page on the top menu.
Wrap up greetings from multiple
advertisers into one full-page design with
this year’s smaller-space, multi-advertiser
formats. These layouts are perfect for
businesses operating on limited budgets,
giving them the ability to pool resources and
increase their impact. They are also great for
businesses looking to maximize name
recognition with supplemental advertising in
addition to their single-advertiser greeting
ads. Choose from several designs and
themes. Layouts for Thanksgiving, Christmas
and the New Year present combo
GREETINGS & SELF-PROMOTION PACKAGES
Close more multi-advertiser sales with layouts
and images to create greeting pages, as well as
coordinated marketing materials to help you
promote these opportunities to local
advertisers. Find completely customizable
seasonal, Christmas and New Year’s designs to
appeal to a wide range of potential customers.
Run sales promotions in the frame designs as
well to promote them in the months leading up
to the holidays, or include them with invoices
and newsletters. Also, find promotional ads, a
page header and an order form designed to
help you create and sell reader-to-reader
holiday greetings as a page or special section.
CHRISTMAS GREETINGS & IMAGES
Show and sell an appealing variety of readymade
greetings for every advertiser preference
in this year’s Holiday Advertising Service. From
seasonal landscapes and nature scenes to
religious themes, Santa Claus, snowmen,
Christmas trees, ornaments, nostalgic wishes,
modern designs, Christmas poems and more,
there’s something for everyone on your holiday
selling list. Offer prospects a range of artistic
styles and designs by quickly personalizing spec
ads with advertiser information and logos in
MiAD Wizard, then present and sell by email
or in person from your tablet or laptop!
Approach your most popular sales
prospects with a personal touch using holiday
greetings customized for specific types of
businesses and their products or services.
Find ready-to-present-and-sell features – plus
bonus images – for restaurants, coffee shops,
electronics stores, mechanics, florists,
sporting good retailers, wineries, breweries,
garden centers, dentists, churches, builders,
bowling alleys, your own newspaper, and
many more. These tailor-made ads help you
give customers exactly what they want for
NEW YEAR’S EVE
Ring in more year-end revenue as you
count down to 2022 with themed New Year’s
greetings for your local advertisers.
Piggyback sales with package deal options
to purchase both Christmas and New Year’s
space, choosing from multiple-advertiser
layouts and individual greetings in a variety of
styles and sizes for virtually every price point,
including an expanded assortment of onecolumn
ads. You will also find a memorial
page dedicated to remembering loved ones
lost to COVID-19 over the past year
Hover over the icon and see the results.
Give advertisers a chance to express gratitude
to the customers and community that have
shown them support through the challenges of
2021 with a Thanksgiving greeting. Choose from
group pages and individual ads for every
advertiser budget. You might also consider
Thanksgiving+Christmas “holiday package”
rates and “early-bird” discounts to encourage
participation. Remember that your subscription
offers you access to the entire MCC archive of
Thanksgiving greetings, giving you more than
150 ad options. Thanksgiving spec ads are
designed to let you instantly drop in your
advertiser info and logo using MiAD Wizard.
KWANZAA & CHANUKAH
Local businesses celebrating Hanukkah and
Kwanzaa will also find greetings designed for
both holidays. These ads present an opportunity
for holiday advertisers to maintain a print
presence for an extended period of time,
starting with Hanukkah, which begins on the
evening of November 28, and continuing
through Kwanzaa, which ends on January 1.
These ads are an ideal complement to special
Hanukkah and Kwanzaa celebration guides, or
include them in your traditional holiday sections.
Also find options for businesses looking to focus
on unity at the close of a tumultuous year.
SWIRLS & HEADINGS
Explore additional design options for
greeting ads and section covers with a
collection of professionally designed headings.
Find them in the MCC Creative Library by
selecting “Heading” from the Image Type
pulldown. Find ready-to-use headings for
Christmas, Chanukah, Kwanzaa, the
New Year and seasonal tidings, plus a selection
of French and Spanish holiday headings.
BACKGROUNDS & TABS
Find a beautiful assortment of themed backgrounds for this
year’s holiday season, featuring winter landscapes, nativity
scenes, Christmas decorations, gifts, music, Santa, snowmen
and more. These eye-catching backgrounds are perfect as
section covers, or use them to create holiday event flyers,
marketing promotions for section advertisers, or large ads for
individual advertisers eager to make a big impression. Fully
designed tab covers are featured for a gift guide, hosting
guide, worship guide, songbook, coloring book, kids’ guide,
events guide and more!
3 FULLY TEMPLATED HOLIDAY SPECIAL SECTIONS
Looking for another way to help advertisers connect with
customers this holiday season? Sponsoring a coloring page
panel is a great way for local advertisers to create positive name
recognition among both kids and parents. Promote ad
placement opportunities to complement seasonal product and
service offerings in a Home for the Holidasyesction. Finally,
invite advertisers to get in on the fun with this year’s Holiday
Fun & Games special section or the Holiday Songbook