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Latest trends in hardwood floor designs a touch away on new iPad app

Imagine being able to hold in your hands the full line of samples from the latest trends in hardwood flooring - colours, finishes and species -- all in the comfort of your home. It would be like holding hundreds of actual in-store sample boards in the palm of your hands making the selection of your new hardwood floors effortless.

This ideal fantasy for hardwood flooring consumers has now become a reality thanks to the latest iPad app by Mercier Wood Flooring. Just a few days before the iPad launch in Canada, Mercier, in collaboration with its long-time partner iXmedia, became the very first Canadian manufacturer to create an iPad app.

Using the iPad advanced technology, Mercier presents high quality photographs highlighting the outstanding range of products. The Mercier application can literally illustrate right into the palm of your hands what the floor will look like once installed.

"This new technology will quickly become an essential sales tool," said Michel Collin, Director of Marketing for Mercier Wood Flooring. "The Mercier app can reproduce almost perfectly the hardwood floor; as if we had the sample boards right in front of us."

According to Mathieu Ouellet, Executive Director and Strategic Advisor for iXmedia, "innovation does not lie as much in the iPad technology but in the ingenious opportunity for businesses to reach their customers."

This new application is available for free on the Apps Store. Easy to use, the Mercier app is the ultimate tool when choosing a new design and is a substantial upgrade for customers who are looking to choose the latest hardwood flooring. You can download this innovative application at http://www.planchersmercier.com/ipad.