Metro's Family of Services


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Metro Creative Graphics, Inc. is today's advertising, creative and editorial resource specifically designed to make publications money both in print and online. With an unparalleled dedication to providing the finest resources available for ready-to-use images, spec ads, ideas, stock-quality photos, logos/trademarks, auto manufacturer photos, marketing/sales materials, copyright-free editorial features, state-of-the-art themed MicroSites, and ground-breaking online ad development tools -- plus custom image, ad design and editorial services -- Metro remains unmatched in serving the creative needs of the publishing industry, now and for the future.

CREATIVE SERVICES FOR PRINT & ONLINE USE:

Metro Creative Connection (MCC) is your one-stop resource for all your creative image, ad, editorial and planning needs for online and print projects. Our unmatched database of industry-specific material, comprised of the content from each service in the Metro family, is conveniently delivered to you online in the Libraries of metrocreativeconnection.com, accessible any time, anywhere, from any computer with Internet access.

Easily access, search and download by keyword, service or issue within MCC. Enhanced Access subscribers gain the added advantages of an ever-growing collection of images, hi-res photos and spec ads that can be easily searched, previewed, printed and downloaded directly from the site. What's more, MCC's unique Project Organizer feature allows several persons or different departments to share projects within virtual teams, offering increased productivity.

This must-have resource will increase efficiency to your daily workflow, from planning to production. Complete ads are delivered in QuarkXPress(R) format, which can also be opened in Adobe InDesign(R) software. Individual ad elements are conveniently available for customizing in any other application.

  • Metro(R) Newspaper Service - Our flagship product is the premier resource for moneymaking art, photos, ads and ideas. Each monthly issue is jam-packed with timely images, ideas and spec ads that cover every sellable event and important advertiser category. This indispensable resource is one that every publication needs to fulfill the creative demands of advertisers and professional production staffs.

  • Metro(R) Classified Dynamics - Innovative ads, campaigns and promotions are the core of this moneymaking classified advertising service, including art and photos for your important automotive, recruitment and real estate print and online advertising needs. Further increase linage with the themed directories, self-promotion ads and circulation-building ideas provided within this service.

  • Metro Sales Spectaculars(R) - Spec ads sell, and this monthly service is ready to go with small-space ad layouts based on popular advertising themes such as bridal, home, automotive services, health and fitness, pets, seniors and more. Themes correspond to at least one of the key moneymaking features of the month, and complement one or more of the themed sections in each month's editorial package.

  • Metro Holiday Advertising Service - This guaranteed moneymaker for your holiday selling season contains holiday art, photos, covers, headings and greetings ads covering the biggest end-of-year sales opportunities. Spanning the season from Thanksgiving through Christmas and New Year's, this is one complete, easy-to-sell package for boosting end-of-year revenue.

  • Metro Automotive Photo Library - In a single, easy-to-use location, this exceptional online service gives you a valuable archive of auto images from 2000 to present, for all makes and models. Choose from multiple, consistently lit views of each vehicle, color views for every manufacturer color (as of 2006 models), and three interior shots of each vehicle to accommodate the needs of your auto advertiser and layout design.

  • Metro Logos & Trademarks Library - Get the brand name logos and company trademarks you need to assist advertisers in connecting their businesses with the nationally known brands that consumers want, in one easy-to-use location. Choose from thousands of color and black-and-white logos and trademarks.

METRO EDITORIAL SERVICES:

Metro Editorial Services provides feature stories for print or online use in specialty and everyday pages and publications. Search features by keyword or category from the MCC Editorial Library. Download individually or in multiples and get hi-res full-color imagery to accompany the features at the same time. In addition, get bonus material to add reader interest, and self-promotional ads to appeal to advertisers.

  • Copyright-free editorial features - Find ready-to-run features in both English and Spanish (ConTexto Latino) for themes such as weddings, home, health, pets and holidays, as well as general-interest, calendar- and event-related stories.
  • Bonus Features - Get weekly crossword puzzles; Weekly Kids' Corner educational games and trivia; Prime Cuts recipes; Weekly horoscopes; word finds; daily Metro Sudoku puzzles. Plus, get videos and collateral materials to use in your online special sections and print cover designs, promotional ads and ready-to-sell Sales Event directories.


AD DEVELOPMENT SERVICES(TM) (ADS):

ADS is your go-to resource for print and online tools that help increase productivity and make you more money.

  • Timely Features MicroSites(TM) - Premium quality, online special section MicroSites -- ready to deploy and sell -- help publications improve their online presence and grow revenue with minimal effort and a high return. It is like hiring a Web designer, Web developer and Web programmer to create 36 high-end Web sites in one year at a single, cost-effective monthly rate. Companion sales sites and the exclusive MiSite(TM) deployment tool are included with every subscription.
  • Metro interactive Ad Designer(TM) (MiAD) - A revolutionary online application that allows you to make spec ads and finished ads onscreen. All you need is a Web browser and an Internet connection. Unlike other template-based programs, MiAD is content-driven, which gives you unmatched flexibility and control. MiAD is simple to use, yet delivers sophisticated results, making it the perfect resource for easily and quickly creating spec ads with a few clicks. All ads in Metro services are MiAD-enabled to provide the ultimate in creative revenue possibilities.
  • Metro ADS On Demand(TM) - Complete custom print and Web ads designed within your client specifications and deadline is what Metro ADS On Demand is all about. From the simplest to the most complex ad and design work, know that ADS On Demand is available to you with a convenient online order form, fast turnaround, no long-term contracts and no ad quantity commitments -- the help you need, when you need it.


SALES IDEAS, PLANNING & TRAINING TOOLS:

This triad of added-value material is designed to help you get the most out of your services with plan-ahead tools, training assistance and ideas, ideas, ideas.

  • Metro Plus Business(R) - Plus Business provides the perfect forum for the creative exchange of moneymaking ideas in the form of articles describing the "how-tos" of executing successful ad and promotion ideas that other publications have already proven profitable for creating special sections, contests, themed pages, sales incentives, special events, Web pages, and more. All Metro subscribers can access, download and print articles, as well as the popular MetroIdeas and MetroEditorial pages, from the Plus Business Library of MetroCreativeConnection.
  • Metro Interactive Planning Calendar - This indispensable tool puts a first-rate information resource at your fingertips. Continuously updated, this perpetual calendar of monthly, weekly and daily events, with contact information, will help you to seize every opportunity for generating revenue throughout the year.
  • Metro Client Services & Training - Our renowned Regional Manager and Client Services team is here to help answer your questions, provide technical support, perform content searches and take custom requests. Ongoing email communications, Webinars and training tools are a further extension to this valuable and exclusive support component of your Metro subscriptions, as well as individual and group training.
  • Metro e-Editions - Gain visual access to all the new material that is added into the Creative Services Libraries each month through e-Editions in MCC. View the pages, print or download the entire book for future reference.

The archive of e-Editions is accessible from the opening splash page of most Libraries in MCC. Now everyone in your organization can see and review all services and their valuable resources.

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