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Welcome to
Holiday Advertising Service SearchBook™

2017 Edition

Access your latest Metro Service like never before with clickable pages that connect you directly to every idea, image and ad for instant downloading.

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QUICK-SELL GREETINGS

Bundle up sales from multiple advertisers with this year’s smaller-space, multi-advertiser formats. These layouts are perfect for businesses operating on limited budgets, giving them the ability to pool resources and increase their impact. They are also great for businesses looking to maximize name recognition with supplemental advertising in addition to their single-advertiser greeting ads. Choose from a variety of designs, sizes and themes. Fresh layouts for both Christmas and the New Year offer additional combo advertising opportunities.

Click page # to view: 2, 4, 6, 37, 47

GREETINGS & SELF-PROMOTION PACKAGES

Multiple-advertiser layouts deliver added sales potential to your holiday season. Find all the elements you need to create your own, including coordinated marketing materials to help you promote these opportunities to local advertisers. Find completely customizable seasonal, Christmas and New Year’s designs to appeal to a wide range of potential customers. Run sales promotions in the frame designs as well to promote them in the months leading up to the holidays, or include them with invoices and newsletters. Also, find layouts to promote and sell greetings from readers.

Click page # to view: 24, 25 and 31

CHRISTMAS GREETINGS & IMAGES

Make your list and shop around a diverse variety of ready-to-present-and-sell greetings for every advertiser preference in this year’s Holiday Advertising Service. From seasonal nature scenes to Santa shots, religious themes and Christmas poems, there’s something for everyone on your holiday selling list. Present advertisers with a range of artistic styles and designs, quickly creating new ads with existing layouts paired with alternate images through Metro interactive Ad Designer (MiAD), or simply drop in advertiser info in MiAD Wizard and head out the door.

Click page # to view: 3, 5, 7, 8, 9, 10, 11, 13, 15, 17, 19, 23, 32, and 35

SPECIFIC ADVERTISERS

Give your most popular sales prospects exactly what they want for Christmas with holiday greetings customized for specific types of advertisers and their products or services. Find ready-to-present-and-sell features – plus bonus images – for restaurants, movie theaters, banks, ski resorts, pet supply stores, toy stores, electronics retailers, clothing companies, garden centers, gift shops, bowling alleys, contractors, hardware stores, utility companies, auto repair clinics, furniture stores, your own newspaper, and many more!

Click page # to view: 37,38, 39, 39, 40, 41, 42, 43, 44 and 45

NEW YEAR’S EVE

Optimize end-of-year profits as you count down to 2018 with themed New Year’s greetings for your local advertisers. Piggyback sales with package deal options to purchase both Christmas and New Year’s space, choosing from multiple-advertiser layouts and individual greetings in a variety of styles and sizes for virtually every price point. Invite community-minded businesses to include drunk-driving prevention messages. Keep in mind that all of the New Year’s greeting spec ads are ready for you to drop in your advertiser info in MiAD Wizard.

Click page # to view: 33, 46, 47, 48, 49, 50, 51, 52

Hover over the icon and see the results.

THANKSGIVING

Help yourself to a head start on holiday sales by giving local advertisers a chance to express their gratitude to valued customers with Thanksgiving-themed greeting ads. Encourage businesses to reserve their holiday ad space early with presell discounts and package rates on Thanksgiving and Christmas combo advertising. All Thanksgiving spec ads are ready to drop in your advertiser info in MiAD Wizard. This innovative online ad design tool is available to help you create countless new Thanksgiving greetings in mere minutes using additional MCC imagery.

Click page # to view: 54 and 55

KWANZAA & CHANUKAH

Help local businesses celebrate alongside their African American and Jewish customers with holiday greetings designed for Chanukah and Kwanzaa. These ads present an opportunity for holiday advertisers to maintain a print presence for an extended period of time, beginning with Chanukah on December 12 and continuing through Kwanzaa, which ends January 1. These ads are an ideal complement to special Chanukah and Kwanzaa celebration guides, or include them in your traditional holiday sections. Get ready-to-present spec ads or expand options through MiAD Wizard and MiAD Desktop.

Click page # to view: 53

SWIRLS & HEADINGS

Expand your design options for greeting ads and section covers with a collection of swirl-style illustrations. These pretty images feature seasonable elements like reindeer, holly and doves, as well as versatile ribbon-style banners to put the finishing touch on ads and covers. Heading designs are another valuable tool for creating new greetings or sections. Find headings for Christmas, Chanukah, Kwanzaa and the New Year, plus a selection of French and Spanish holiday headings.

Click page # to view: 22, 30, 36, 56

BACKGROUNDS & TABS

Choose from a versatile selection of themed backgrounds for this year’s holiday season, featuring winter landscapes, manger scenes, lights and decorations, gifts, celebratory fireworks, and more. These backgrounds can function beautifully as section covers, or use them to create holiday event flyers, marketing promotions for section advertisers or large ads for individual advertisers eager to make a big impression. Additional tab cover designs are featured using background and other images for Christmas greetings, a gift guide, New Year’s Eve entertainment, a holiday songbook, a workshop guide, a cookie recipe book and much more!

Click page # to view: 27, 29 and 33

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