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Welcome to
Holiday Advertising Service SearchBook™

2016 Edition

Access your latest Metro Service like never before with clickable pages that connect you directly to every idea, image and ad for instant downloading.

Click the top corner of a page to go to the next page of the SearchBook.

Metro's innovative HoverLinks connect you to special online features and expanded content options. Hover over the icon and see the results.

View individual SearchBook pages by hovering over
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QUICK-SELL GREETINGS

When you prepare your list of potential advertisers, remember to deliver the option to appear in a smaller-space, multi-advertiser format. These layouts are perfect for businesses operating on limited budgets, giving them the ability to pool resources and increase their impact. They are also great for businesses looking to maximize name recognition with supplemental advertising in addition to their single-advertiser greeting ads. Choose from a variety of designs, sizes and themes. Fresh layouts for both Christmas and the New Year offer additional combo advertising opportunities.

Click page # to view: 2, 4, 6, 37, 47

GREETINGS & SELF-PROMOTION PACKAGES

Wrap up added sales with all the elements you need to create your own multiple-advertiser layouts, including coordinated marketing materials to help you promote these opportunities to local advertisers. Find completely customizable seasonal, Christmas and New Year’s designs to appeal to a wide range of potential customers. Run sales promotions in the frame designs as well to promote them in the months leading up to the holidays, or include them with invoices and newsletters. Also, find layouts to promote and sell greetings from readers.

Click page # to view: 24, 25 and 31

CHRISTMAS GREETINGS & IMAGES

Shop around a diverse variety of ready-to-present-and-sell greetings for every advertiser preference in this year’s Holiday Advertising Service. From seasonal nature scenes to Santa shots, religious themes and Christmas poems, there’s something for everyone on your holiday selling list. Present advertisers with a range of artistic styles and designs, quickly creating new ads with existing layouts paired with alternate images through Metro interactive Ad Designer (MiAD), or simply drop in advertiser info in MiAD Wizard and head out the door.

Click page # to view: 3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 21, 22, 23, 26, 28, 30, 33, 34, and 35

SPECIFIC ADVERTISERS

Give your most popular sales prospects exactly what they want for Christmas with holiday greetings customized for specific types of advertisers and their products or services. Find ready-to-present-and-sell features for restaurants, nightclubs, shopping centers, banks, fitness centers, gift shops, home stores, ski resorts, pet supply stores, toy stores, vision centers, florists, electronics retailers, gas stations, medical offices, auto repair clinics, bookstores, furniture stores, your own newspaper, and many more! Available in a variety of sizes, these ads are a perfect fit for just about any budget.

Click page # to view: 37,38, 39, 39, 40, 41, 42, 43, 44 and 45

NEW YEAR’S EVE

Maximize year-end revenue as you count down to 2017 with themed New Year’s greetings for your local advertisers. Piggyback sales with package deal options to purchase both Christmas and New Year’s space, choosing from multiple-advertiser layouts and individual greetings in a variety of styles and sizes for virtually every price point. Invite community-minded businesses to include drunk-driving prevention messages. Keep in mind that all of the New Year’s greeting spec ads are ready for you to drop in your advertiser info in MiAD Wizard.

Click page # to view: 27, 46, 47, 48, 49, 50, 51, 52

Hover over the icon and see the results.

THANKSGIVING

Get an early-bird start on holiday sales by giving local advertisers a chance to express their gratitude to valued customers with Thanksgiving-themed greeting ads. Encourage businesses to reserve their holiday ad space early with presell discounts and package rates on Thanksgiving and Christmas combo advertising. Thanksgiving ads are available in various sizes to satisfy multiple budgets. All Thanksgiving spec ads are ready to drop in your advertiser info in MiAD Wizard. This innovative online ad design tool is available to help you create countless new Thanksgiving greetings in mere minutes using additional MCC imagery.

Click page # to view: 54 and 55

KWANZAA & CHANUKAH

Help local businesses celebrate their African American and Jewish customers with holiday greetings designed for Chanukah and Kwanzaa.These ads present an opportunity for holiday advertisers to maintain a print presence for an extended period of time, beginning with Chanukahat sunset on December 24, and continuing through Kwanzaa, which ends January 1. Theseads are an ideal complement to special Chanukahand Kwanzaa celebration guides, or include themin your traditional holiday sections. Get ready-to-present spec ads or expand options through MiAD Wizard and MiAD Desktop.

Click page # to view: 53

SWIRLS & HEADINGS

Take holiday sales to the next level with moneymaking Web and mobile ads, provided in a range of popular sizes for maximum marketing potential. These polished designs will appeal to virtually any type of advertiser who wants to wish customers a happy holiday, thank them for their support or invite them to enjoy a special year-end offer. The ads can be opened in MiAD to customize and complete them with advertiser logos through the upload button. You can then download an optimized RGB JPEG file that’s ready to post to your site with a single click!

Click page # to view: 22, 32, 36, 50, 54, 56

BACKGROUNDS & TABS

Create new opportunities with a versatile selection of themed backgrounds for the holidays, featuring garland, decorations, gift wrap, New Year’s clocks, manger scenes and more. These backgrounds can function beautifully as section covers,or use them to create holiday event flyers, marketing promotions for section advertisers or large ads for individual advertisers eager to make a big impression.Additional tab cover designs are featured using background and other images for Christmas greetings, a gift guide, letters to Santa, New Year’s Eve entertainment, holiday songs, a workship guide, a recipe book and more!

Click page # to view: 27 and 29

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