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Welcome to
Metro SearchBook®

November 2018

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THANKSGIVING

Invite advertisers to reserve now for Thanksgiving with an abundance of creative options.
■ Begin with a Themed Event Package featuring a tab cover, starter recipes, shopping list and promotional ad for a Thanksgiving Recipe Guide, perfect for incorporating a variety of food and beverage advertisers. Click Here to Access Link
■ Additional designs for restaurant and bakery advertisers include a spec ad, double-truck page, directory and Single Sheets. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Find a full-page grocery ad promoting Thanksgiving traditions, as well as ample images for additional food-based advertisers and other businesses. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Additional spec ads feature meat market offerings, frozen pies and tableware. Click Here to Access Link

CHRISTMAS IS COMING

Start wrapping up Christmas ad sales with promotions and pages showcasing local advertisers.
■ A Marketplace layout features themed holiday promotions for a jeweler, coffee shop, liquor store, “gifts going fast,” red tag sale and budget-friendly gifts under $25. Click Here to Access Link
■ Themed Event Packages include a Christmas Preview perfect for shopping and event advertisers, as well as content to promote holiday open house events and seasonal advertising. Click Here to Access Link or Click Here to Access Second Link
■ Target top advertisers with holiday ads for chocolates, electronics, jewelry, cell phones, financial services, musical instruments, wine, kitchen wares and craft supplies. Click Here to Access Link
■ Use eye-catching photos, headings and illustrations to create additional ads, or turn to November’s MSAL issue for more ready-to-sell specs.

BLACK FRIDAY & PLAID FRIDAY

Help merchants shine a light on their best deals with locally focused promotions for Black Friday and Plaid Friday.
■ Deliver “all the deals” to readers with a Themed Event Package designed to kick-start a Black Friday Shopper’s Guide. Click Here to Access Link
■ Find spec ads and coordinating directory layouts for both events. Written for an electronics retailer and hardware store, both ads can be easily adapted for any number of advertisers. Click Here to Access Link
■ Help advertisers expand this window of opportunity with an ad for “Black Friday prices all month long” as well as additional headings, including content for Cyber Monday. Click Here to Access Link or Click Here to Access Second Link
■ Use a local shopping “treasure hunt” contest idea during Black Friday weekend or anytime. Click Here to Access Link

VETERANS DAY & REMEMBRANCE DAY

Honor those who have served with content celebrating Veterans Day and Remembrance Day on November 11.
■ An infographic design offers “countless thanks” to veterans in both the U.S. and Canada with service statistics and an ad for a restaurant where veterans eat free on November 11. Click Here to Access Link
■ Create a Salute to Valor special section with a Themed Event Package for both the U.S. and Canada honoring veterans with a cover design, editorial features and recognition page. Click Here to Access Link
■ A Veterans Day parade and ceremony event promotion is included as part of this month’s Community Calendar. Click Here to Access Link
■ Use additional headings and images to create new ways to recognize your area’s veterans and military. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link or Click Here to Access Fourth Link

THANKSGIVING

Invite advertisers to reserve now for Thanksgiving with an abundance of creative options.
■ Begin with a Themed Event Package featuring a tab cover, starter recipes, shopping list and promotional ad for a Thanksgiving Recipe Guide, perfect for incorporating a variety of food and beverage advertisers. Click Here to Access Link
■ Additional designs for restaurant and bakery advertisers include a spec ad, double-truck page, directory and Single Sheets. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Find a full-page grocery ad promoting Thanksgiving traditions, as well as ample images for additional food-based advertisers and other businesses. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Additional spec ads feature meat market offerings, frozen pies and tableware. Click Here to Access Link

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GIVING BACK

The season of giving is also an opportunity for nonprofits to appeal to donors and volunteers.
■ Create a Community Giving special section using this month’s Themed Event Package content to get started. This package features a cover design, as well as editorial features, volunteer recognition spots and a promotional ad. Click Here to Access Link
■ The holiday event calendar provided as part of this month’s Christmas Preview package is another way to showcase community events and fundraisers. Click Here to Access Link
■ Use a contest idea provided to partner with readers and advertisers in giving back. Click Here to Access Link
■ Find images and headings focused on giving back, also the theme of November’s TSS. Click Here to Access Link or Click Here to Access Second Link  November’s edition of MSAL features a variety of spec ads dedicated to this topic.

NOVEMBER PROMOTIONAL OPPORTUNITIES

Here are a few more events and revenue opportunities to note in November:
■ Nobody wants the flu for Christmas, so help urgent care centers, pharmacies and medical offices promote flu shots into November. Click Here to Access Link
■ Optical centers will be looking to appeal to health spending account holders as the year ends. Find photos and a Single Sheet design to promote frames and lenses. Click Here to Access Link or Click Here to Access Second Link
■ Use photos and headings for promotions related to Sandwich Day, National Diabetes Month and National Alzheimer’s Disease Month. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Ads for other top advertiser prospects in November include a day spa, mattress shop, bankruptcy attorney and assisted living. Click Here to Access Link
■ Find an ad and coordinating directory design focused on senior living. Click Here to Access Link
■ Don’t miss photos for winter car care, photo booth rentals and hair care. Click Here to Access Link or Click Here to Access Second Link

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