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Welcome to
Metro SearchBook®

January 2019

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FOOTBALL FEVER

Find creative elements and sales ideas to help advertisers capitalize on football fever, as the season wraps up with the championship game on Sunday, February 3.
■ Create a special section perfect for advertisers like bars, restaurants, food markets, caterers, fashion retailers, television retailers and more with a Themed Event Package that features a Super Party Guide cover design, recipe-based group ad page, and promotional ads for readers and advertisers. Click Here to Access Link
■ Help a local sports bar invite patrons to indulge in food and drink specials for the Big Game. Click Here to Access Link
■ An ad design for a grocery or convenience market touts game-day specials with coordinated directory space in a Big Game Guide layout. Click Here to Access Link
■ Plus, don’t miss a super contest idea! Click Here to Access Link

WEDDINGS

Find content to create eye-catching bridal promotions and engage more business this month.
■ A Themed Event Package focused on Wedding Celebrations includes a tab cover, editorial piece, ad spots and an FAQ feature to incorporate expert input from local wedding vendors. Link this FAQ feature to a double-truck Wedding Vendors Guide to secure advertisers. Click Here to Access Link or Click Here to Access Second Link
■ Upsell a bridal dress shop with an individual ad paired with a directory spot in a coordinating Wedding Resource Guide design. Click Here to Access Link
■ Create new ads and fill out special sections with fresh photos, artwork and headings. Click Here to Access Link
■ Turn to January’s Weddings Templated Special Section (TSS) for more wedding coverage, and MSAL for additional spec ad options. Click Here to Access Link

HEALTHCARE & WELLNESS

Target sales from healthcare advertisers with new ads and images featured this month.
■ Showcase area physicians and specialists in a Top Docs Themed Event Package that helps readers locate a provider, along with ads to promote the feature to readers and advertisers. Click Here to Access Link
■ A second Themed Event Package focuses on family health and wellness. Click Here to Access Link
■ Target more medical advertisers with an ad for a clinic and a coordinating directory. Click Here to Access Link
■ Also find a Single Sheet design for an urgent care center, as well as ads for home fitness equipment and clinical research trials. Click Here to Access Link or Click Here to Access Second Link
■ For additional health and wellness coverage, turn to January’s Fit Mind & Body TSS, as well as a selection of spec ad in MSAL. Click Here to Access Link

LOCAL COMMUNITY

As always, find features to help your team focus on local advertisers and reader interests, beginning with a contest concept (10).
■ This month’s Marketplace layout offers a way to showcase a variety of local businesses for a single week or as an ongoing feature for new advertisers each week. It incorporates directory space and ready-to-sell spec ads for haircuts, a bike shop, nail care, pharmacy services and more. Click Here to Access Link
■ A redesign of Metro’s monthly Community Calendar provides added options to showcase events and related local business offerings, such as a bridal show or Soup Month specials. Click Here to Access Link
■ MLK Day of Service on January 21 is an excellent opportunity for nonprofit service organizations to showcase community volunteer opportunities and events. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link or Click Here to Access Fourth Link

FOOTBALL FEVER

Find creative elements and sales ideas to help advertisers capitalize on football fever, as the season wraps up with the championship game on Sunday, February 3.
■ Create a special section perfect for advertisers like bars, restaurants, food markets, caterers, fashion retailers, television retailers and more with a Themed Event Package that features a Super Party Guide cover design, recipe-based group ad page, and promotional ads for readers and advertisers. Click Here to Access Link
■ Help a local sports bar invite patrons to indulge in food and drink specials for the Big Game. Click Here to Access Link
■ An ad design for a grocery or convenience market touts game-day specials with coordinated directory space in a Big Game Guide layout. Click Here to Access Link
■ Plus, don’t miss a super contest idea! Click Here to Access Link

Hover over the icon and see the results.

WINTER WEATHER

Winter coverage continues with a variety of content-building elements and spec ads to help you accumulate ad sales.
■ Help a snow removal service target on-demand business and seasonal contracts with a Single Sheet design. Click Here to Access Link
■ Another Single Sheet promotes clearance deals on winter clothing and outerwear for kids. Click Here to Access Link
■ Seasonal ads for top advertisers featured this month include furnace repair and oil and propane delivery. Click Here to Access Link
■ January also features a collection of image content focused on extreme weather and disaster response and preparedness. Use it to create ads, special sections or resource pages devoted to this growing concern. Click Here to Access Link

JANUARY PROMOTIONAL OPPORTUNITIES

Here are a few more revenue-ready opportunities to consider this January:
■ An Infographic feature for the U.S. and Canada focuses on statistics to raise awareness of the opioid epidemic affecting both countries. The page also features an ad spot with in-place spec design for a treatment center. Click Here to Access Link
■ Don’t miss a wealth of food and beverage content offered this month. Ready-to-serve restaurant ads include breakfast offerings, Chinese food and family dining. Click Here to Access Link or Click Here to Access Second Link Additional images provide the basis for more ads. Click Here to Access Link or Click Here to Access Second Link
■ The Year of the Pig begins on Tuesday, February 5. Find images and ads to promote events, food and retail offerings in conjunction with Lunar New Year celebrations, as well as the makings of a special section. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ Also find ads, images and a Gallery Guide Themed Event Package focused on promoting arts and culture in your community. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link or Click Here to Access Fourth Link

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