August 21st, 2021
The U.S. Congress and President Ronald Reagan encouraged the public recognition of senior citizens, their wisdom, their leadership and their contributions by declaring August 21, 1988 to be the first National Senior Citizens Day. Each year on August 21 there are various events and activities held, across the United States, in recognition of National Senior Citizens Day. This day was created as a day to support, honor and show appreciation to seniors and to recognize their achievements and the contributions they make to communities
Source: en.wikipedia.org/wiki/World_Senior_Citizen's_Day
Use Metro ad starters to create a coupon book geared toward the senior market, featuring discounts to area restaurants, clothing stores, automotive retailers, and any other participating businesses. And don't miss the templated special sections for Living 50+ in the Editorial Library, which can promote the event even further.