February 2nd, 2021
There's an old belief and Pennsylvania Dutch tradition that if the sun shines on Candlemas Day (February 2), or if the groundhog sees his shadow when he emerges on this day, six weeks of winter will ensue. Groundhog Day has its origins in an ancient celebration of a point mid-way between the Winter Solstice and the Spring Equinox. Superstition has it that fair weather on Groundhog's Day was seen as forbearance of a stormy and cold second half to winter.
Source: www.history.com/this-day-in-history/first-groundhog-day
Use Groundhog Day predictions as a method of pushing more winter weather merchandise, such as shovels and de-icer, or to get people thinking about spring planting and home fix-ups.
