Football Contest Scores With Sponsors & Readers

The Lennox Independent
Lennox, SD

The Lennox Independent, Lennox, SD
lennoxnews.com

CREATE: The Lennox Independent team created a “Pro Pick ’Em Football Contest,” following the National Football League schedule and inviting participants to make their picks each week using an online form via the newspaper’s website. Gift card prizes were awarded to the contestant with the highest winning percentage each week, as well as the grand-prize winner at the close of the season.

SELL: The publication promoted the contest on their Facebook and Twitter pages, linking directly to the online contest, for maximum reader engagement and sponsor exposure. Weekly winners were also announced on social media.

PROFIT: The contest successfully engaged local sponsors and readers, driving both online and social media traffic for the publication.

Did you know?
Your MCC Creative Library features multiple new contest concepts each month, with available digital counterparts for coordinated print and online use! Publications that are clients of both Metro and promotions platform Second Street can now access coordinated digital versions of Metro’s monthly contest concepts. For details, call 800.223.1600 or email service@metro-email.com. To browse and download hundreds of print contest ideas and ads from the MetroCreativeConnection.com Creative Library, Metro clients can simply use keyword or ad type “contests.”

Have a great contest idea or request? Let our Client Services Team know at service@metro-email.com or 800.223.1600!