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November 21, 2024
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Monthly Magazine Uses Editorial Features to Educate Readers and Engage Related Advertisers

Arizona Health & Living
Phoenix, Arizona

An Arizona magazine devoted to health and lifestyle news utilizes editorial features to showcase local advertisers’ expertise and help them develop a deeper connection to potential customers.

CREATE:
Arizona Health & Living connects readers with health and lifestyle news along with local resources to support a healthier, happier lifestyle. The publication does this through their website, as well as a monthly full-color glossy magazine. Publisher and editor Lisa Padilla often pairs themed editorial pages with advertising sponsorships to provide readers with helpful information while creating a more impactful result for the participating business.

SELL:
Padilla has worked to develop a network of core advertisers from key health and wellness categories in her area. She offers these advertisers exclusivity in the monthly magazine, which fosters strong client relationships and repeat business. She guides these clients to pair their ad with a related article, creating a visually impactful double-page spread while also lending the advertiser credibility as an expert resource in their field. She works with each advertiser to develop a feature that complements their business, and often uses Metro for ideas and editorial content to incorporate in these pages.

PROFIT:
Thanks in part to the stitched glossy magazine format of their monthly publication, Arizona Health & Living is able to generate $400 for a quarter-page ad. Padilla’s strong client relationships shine through in the series of full-page ads and double-page spreads that appear at the beginning of each monthly magazine issue.

Find themed pages like this in the MetroCreativeConnection.com (MCC) Creative Library by selecting Themed Event Package from the Ad Type pulldown bar. Additional articles can be found in the MCC Editorial Library.

Lisa Padilla
Publisher & Editor
Great Central Sun Media Group/
Arizona Health & Living Magazine
16845 N. 29th Ave. Ste. #754
Phoenix AZ 85053
(623) 335-0771
lisa@azhealthandliving.com

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