Your Newspaper: An Educational Resource for Students

Newspaper in Education Week, coming March 4-8 this year, is an opportunity to share the many benefits your publication offers students. From vocabulary building to reading and critical thinking skills, newspaper reading helps students learn, and also helps them develop a sense of global awareness. While all of these benefits exist in print, your newspaper’s website is another way to reach students both in and out of the classroom with online stories, kid-friendly videos and downloadable features like quizzes and coloring pages.

niemccse.com
The SunHerald, Bradenton Herald, Ledger-Enquirer, The Telegraph, and Miami Herald’s News in Education (NIE) program offers free e-edition subscriptions to classroom teachers. They also provide education apps, educational YouTube shares and online learning tools to engage and help students, parents and teachers.

Promoting Literacy
The Chronicle Journal of Thunder Bay, Ontario has built successful companion programs for both NIE Week and Family Literacy Day by supporting local school boards with newspaper delivery each day of the school year to use in classrooms and libraries. Their week-long salute to the importance of reading included a special family subscription offer, newspaper-based literacy activities emphasizing the many ways parents can engage children at home with text and pictures from the newspaper, and a variety of game and puzzle features geared toward kids.

Details about this program can be found under your Sales Tools tab of MetroCreativeConnection.com (MCC) by checking the Plus Business Stories category box and searching with the filename P1401BB05001C or “family literacy” as keywords to view Family Literacy Day Promotion Connects Kids to Newspapers, Jan 2014.

Metro Content Run a Contest
Metro offers a variety of resources to help you develop and promote your own NIE program and activities, including contests, section covers, editorial features, ads, images and sponsorship opportunities. Find the content pictured here and more in the Creative Library of MCC using keywords: newspapers in education.

Run a Contest
Running a special section or contest to benefit your publication’s NIE program is also a great way to build awareness of the program among advertisers and readers. The Journal Gazette and Times-Courier of Mattoon, Illinois has successfully run a three-part pet section and pet photo contest called “Pawsitively The Best Pets” to drive funding of their NIE program.

Details about this feature can be found under your Sales Tools tab of MetroCreativeConnection.com (MCC) by checking the Plus Business Stories category and searching with the filename keyword P1003B05004C or by the headline, Three-part Pet Section Benefits NIE Program, March 2010.

Added Plus: Find a variety of kid-friendly games and puzzles to engage young readers in the Editorial Library of MCC on the left side of the page under Puzzles, Games & Recipes.