The Metro Online Planning Calendar
Your Key to Sales Inspiration and Incremental Revenue
How will you maximize advertising and promotional efforts throughout the year, without leaving valuable opportunities on the table? One proven path to increased revenue is using your Metro services to the fullest. You can start with the Metro Online Planning Calendar. It is a great source of ideas and inspiration to assist you in getting the most out of your services. Conveniently located in Metro Creative Connection, it informs you about daily, weekly and monthly event tie-in opportunities at a glance.
Continuously updated with the most relevant and current data available, this go-to resource puts hundreds of promotional possibilities at your fingertips. Access is free from any computer, anywhere, anytime. Metro subscribers can log in to get exclusive access to event links, additional event info, sales tips and a direct link to MCC content related to the event.
• Month-long events
• Weekly events
• Daily events
• Holidays
• Canadian events
• Industry conferences
• Advertiser bestsellers
• Clickable contact links
• Printer-friendly calendars
• E-mail an event
Incorporate the Planning Calendar into your monthly or weekly sales meetings to increase incremental revenue and use it to jump-start the creation of your monthly prospect list. Beyond print editions, you can include the events in your social media accounts and sell sponsorship, or print the calendar as a leave-behind for clients so they can post events on their own social media.
Whatever events you choose, and however you utilize the material, you’ll find the Planning Calendar to be a treasure trove of inspiration for sales!
Tips for Monetizing Single-Day Events
Your Metro online planning calendar is a great place to get ideas for one-day events every month. For example, January plays host to a variety of food and drink events. For any daily event, you always have the choice to plan promotions around a single day, to take advantage of an immediate call-to-action incentive for readers to “buy now.” On the other hand, you can always extend the oneday theme to a week or more, or combining several into a special event page or series of ads.
- National Spaghetti Day, January 4 - Supermarkets, gourmet shops with handmade pasta, Italian restaurants, cooking classes... are all prospects to approach with this single-day event.
- National Milk Day, January 11 - Dairy producers, supermarkets, convenience stores and nutritionists may be interested in hopping on board with this event.
- National Quinoa Day, January 16 - Gear your campaign to vegetarian and health-conscious readers, or expand it to your full readership by printing a series of quinoa recipes (there is one in the Editorial Library to get you started). Seek recipes from area chefs to keep your local connection strong.
Additional food- and drink-related daily events in January include:
National Apricot Day (Jan. 9);
National Hot Pastrami Day (Jan. 14);
National Bagel Day (Jan. 15);
National Peking Duck Day (Jan. 18);
National Popcorn Day (Jan. 19);
National Granola Bar Day (Jan. 21);
National Blonde Brownie (Blondie) Day (Jan. 22);
National Pie Day (Jan. 23 );
National Peanut Butter Day (Jan. 24);
National Irish Coffee Day (Jan. 25);
National Chocolate Cake Day (Jan. 27 )
... and still more.
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