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Celebrating the Holidays

HONORABLE MENTION: FUN HOLIDAY SHOP LOCAL IDEA

The neighborhood community of St. Clair Shores, Michigan wanted to host an inaugural "Light up the Night" event in the quaint shopping district at 9 Mile Rd. and Mack Ave. The 9/Mack merchants offered a local non-perishable food drive, complimentary cookies, hot cocoa and kettle corn while the local high school band played tunes up and down the closed-off street. Merchandise discounts, vocal performances and free coffee was offered by many of the merchants. Luminaries and a tree was lighted during the event. I created a center spread advertisement featuring glowing lights on a black background illustrating the "Lighting up the Night" theme. The advertisers loved the final result and those who did not participate this year have expressed their desire to definitely be apart of this advertisement next year!(Submitted by Mary, The Grosse Pointe News)





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