The client wished to draw more attention to Ladies Hunting apparel & hunting merchandise. He would like for the ad to speak to the "ladies of our community" when their Husbands' want to come shopping they will want to come along as well. Top selling merchandise, Matthews Bows and other compound bows, client wants to maximize Archery market. Eventually in the future will offer a Ladies Archery League. Client requested something "edgy" and also wanted massive deer antlers worked in somewhere. Original 10.569" x 10.5" cmyk, newspaper.(Submitted by Bonner, The Index Journal)

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