Wanstall's had received a new shipment of the industry-standard hunting rifle, the Springfield Armory M1A Standard, and wanted to promote it without being tacky. Knowing next to nothing about guns, I spent an afternoon researching the rifle and Wanstall's customer base in order to come up with an effective ad. While flipping through photos of fresh kills made by the hunting community in Maple Ridge, I let my mind wander in order to come up with the ad copy. I noticed the hunters were all very proud of their prey, so I wanted to portray that in the headline. Like a cowboy ad. Or Texas Ranger. Or Highlander. Something with strength and attitude. Since it was 2012, my mind eventually went to zombies and survivalism and I came up with "If only the strong survive, then I'm sure glad I ought my M1A." A hunter armed with the industry-standard rifle would certainly be a good partner to last the zombie apocalypse. Although, as long as he didn’t become a zombie, I think I’d side with Highlander. (Submitted by Brian, Black Press)