Welcome to
Holiday Advertising Service SearchBook®

2021 Edition

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QUICK-SELL GREETINGS

Wrap up greetings from multiple advertisers into one full-page design with this year’s smaller-space, multi-advertiser formats. These layouts are perfect for businesses operating on limited budgets, giving them the ability to pool resources and increase their impact. They are also great for businesses looking to maximize name recognition with supplemental advertising in addition to their single-advertiser greeting ads. Choose from several designs and themes. Layouts for Thanksgiving, Christmas and the New Year present combo advertising opportunities.

GREETINGS & SELF-PROMOTION PACKAGES

Close more multi-advertiser sales with layouts and images to create greeting pages, as well as coordinated marketing materials to help you promote these opportunities to local advertisers. Find completely customizable seasonal, Christmas and New Year’s designs to appeal to a wide range of potential customers. Run sales promotions in the frame designs as well to promote them in the months leading up to the holidays, or include them with invoices and newsletters. Also, find promotional ads, a page header and an order form designed to help you create and sell reader-to-reader holiday greetings as a page or special section.

CHRISTMAS GREETINGS & IMAGES

Show and sell an appealing variety of readymade greetings for every advertiser preference in this year’s Holiday Advertising Service. From seasonal landscapes and nature scenes to religious themes, Santa Claus, snowmen, Christmas trees, ornaments, nostalgic wishes, modern designs, Christmas poems and more, there’s something for everyone on your holiday selling list. Offer prospects a range of artistic styles and designs by quickly personalizing spec ads with advertiser information and logos in MiAD Wizard, then present and sell by email or in person from your tablet or laptop!

SPECIFIC ADVERTISERS

Approach your most popular sales prospects with a personal touch using holiday greetings customized for specific types of businesses and their products or services. Find ready-to-present-and-sell features – plus bonus images – for restaurants, coffee shops, electronics stores, mechanics, florists, sporting good retailers, wineries, breweries, garden centers, dentists, churches, builders, bowling alleys, your own newspaper, and many more. These tailor-made ads help you give customers exactly what they want for Christmas!

NEW YEAR’S EVE

Ring in more year-end revenue as you count down to 2022 with themed New Year’s greetings for your local advertisers. Piggyback sales with package deal options to purchase both Christmas and New Year’s space, choosing from multiple-advertiser layouts and individual greetings in a variety of styles and sizes for virtually every price point, including an expanded assortment of onecolumn ads. You will also find a memorial page dedicated to remembering loved ones lost to COVID-19 over the past year
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THANKSGIVING

Give advertisers a chance to express gratitude to the customers and community that have shown them support through the challenges of 2021 with a Thanksgiving greeting. Choose from group pages and individual ads for every advertiser budget. You might also consider Thanksgiving+Christmas “holiday package” rates and “early-bird” discounts to encourage participation. Remember that your subscription offers you access to the entire MCC archive of Thanksgiving greetings, giving you more than 150 ad options. Thanksgiving spec ads are designed to let you instantly drop in your advertiser info and logo using MiAD Wizard.

KWANZAA & CHANUKAH

Local businesses celebrating Hanukkah and Kwanzaa will also find greetings designed for both holidays. These ads present an opportunity for holiday advertisers to maintain a print presence for an extended period of time, starting with Hanukkah, which begins on the evening of November 28, and continuing through Kwanzaa, which ends on January 1. These ads are an ideal complement to special Hanukkah and Kwanzaa celebration guides, or include them in your traditional holiday sections. Also find options for businesses looking to focus on unity at the close of a tumultuous year.

SWIRLS & HEADINGS

Explore additional design options for greeting ads and section covers with a collection of professionally designed headings. Find them in the MCC Creative Library by selecting “Heading” from the Image Type pulldown. Find ready-to-use headings for Christmas, Chanukah, Kwanzaa, the New Year and seasonal tidings, plus a selection of French and Spanish holiday headings.

BACKGROUNDS & TABS

Find a beautiful assortment of themed backgrounds for this year’s holiday season, featuring winter landscapes, nativity scenes, Christmas decorations, gifts, music, Santa, snowmen and more. These eye-catching backgrounds are perfect as section covers, or use them to create holiday event flyers, marketing promotions for section advertisers, or large ads for individual advertisers eager to make a big impression. Fully designed tab covers are featured for a gift guide, hosting guide, worship guide, songbook, coloring book, kids’ guide, events guide and more!

3 FULLY TEMPLATED HOLIDAY SPECIAL SECTIONS

Looking for another way to help advertisers connect with customers this holiday season? Sponsoring a coloring page panel is a great way for local advertisers to create positive name recognition among both kids and parents. Promote ad placement opportunities to complement seasonal product and service offerings in a Home for the Holidasyesction. Finally, invite advertisers to get in on the fun with this year’s Holiday Fun & Games special section or the Holiday Songbook
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