QUICK-SELL GREETINGS

Wrap up greetings from multiple advertisers into one full-page design with this year’s smaller-space, multi-advertiser formats. These layouts are perfect for businesses operating on limited budgets, giving them the ability to pool resources and increase their impact. They are also great for businesses looking to maximize name recognition with supplemental advertising in addition to their single-advertiser greeting ads. Choose from several designs and themes. Layouts for both Christmas and the New Year present combo advertising opportunities.

GREETINGS & SELF-PROMOTION PACKAGES

Close more multi-advertiser sales with layouts and images to create greeting pages, as well as coordinated marketing materials to help you promote these opportunities to local advertisers. Find completely customizable seasonal, Christmas and New Year’s designs to appeal to a wide range of potential customers. Run sales promotions in the frame designs as well to promote them in the months leading up to the holidays, or include them with invoices and newsletters. Also, find promotional ads, a page header and an order form designed to help you create and sell reader-to-reader holiday greetings as a page or special section.

CHRISTMAS GREETINGS & IMAGES

Ho-ho-show and sell an appealing variety of ready-made greetings for every advertiser preference in this year’s Holiday Advertising Service. From seasonal nature scenes and snowflakes to Santa shots, elves, Christmas trees, ornaments, twinkling lights, presents, nostalgic images, religious themes and Christmas poems, there’s something for everyone on your holiday selling list. Offer prospects a range of artistic styles and designs, quickly personalizing spec ads for every advertiser in MiAD Wizard, then heading out the door to present and sell!

SPECIFIC ADVERTISERS

Approach your most popular sales prospects with a personal touch using holiday greetings customized for specific types of advertisers and their products or services. Find ready-topresent- and-sell features – plus bonus images – for restaurants, bars, coffee shops, department stores, bowling alleys, movie theaters, electronics stores, shoe stores, toys stores, auto parts suppliers, florists, garden centers, builders, dentists, churches, your own newspaper, and many more. These tailor-made ads help you give customers exactly what they want for Christmas!

NEW YEAR’S EVE

Ring in more year-end revenue as you count down to 2020 with themed New Year’s greetings for your local advertisers. Piggyback sales with package deal options to purchase both Christmas and New Year’s space, choosing from multiple-advertiser layouts and individual greetings in a variety of styles and sizes for virtually every price point, including an expanded assortment of onecolumn ads. Keep in mind that all of the New Year’s greeting spec ads are ready for you to drop in your advertiser info in MiAD Wizard.

THANKSGIVING

Expand your holiday sales window by giving local advertisers a chance to express their gratitude to valued customers with a Thanksgiving-themed greeting. Encourage businesses to reserve their holiday ad space early with presell discounts and package rates on Thanksgiving and Christmas combo advertising. All Thanksgiving spec ads are designed to let you instantly drop in your advertiser info using MiAD Wizard. This innovative online spec ad tool is available to help you create countless new Thanksgiving greetings in mere minutes.

KWANZAA & CHANUKAH

Local businesses celebrating Chanukah and Kwanzaa will also find greetings designed for both holidays. These ads present an opportunity for holiday advertisers to maintain a print presence for an extended period of time, starting with Chanukah, which begins on the evening of December 22, and continuing through Kwanzaa, which ends January 1. These ads are an ideal complement to special Chanukah and Kwanzaa celebration guides, or include them in your traditional holiday sections. Get advertiserspecific, ready-to-present spec ads by personalizing them in MiAD Wizard.

SWIRLS & HEADINGS

Explore additional design options for greeting ads and section covers with a collection of swirl-style illustrations demoed on page 23. These pretty images feature seasonable elements like snowmen, ornaments, reindeer, doves, gifts and trees to put the finishing touch on ads and covers. Find them in the MCC Creative Library by selecting “Swirl” from the Image Type pulldown. Heading designs are another valuable tool for creating new ads or sections. Find headings for Christmas, Chanukah, Kwanzaa and the New Year, plus a selection of French and Spanish holiday headings.

BACKGROUNDS & TABS

Find a beautiful assortment of themed backgrounds for this year’s holiday season, featuring winter landscapes, manger scenes, Christmas decorations, gifts, fireworks, candy canes, champagne and more. These eye-catching backgrounds are perfect as section covers, or use them to create holiday event flyers, marketing promotions for section advertisers or large ads for individual advertisers eager to make a big impression. Additional tab cover designs are featured using backgrounds and other images for Christmas greetings, a gift guide, a Christmas songbook, winter fun, cookies and baking, holiday d-i-y projects, letters to Santa, New Year’s Eve celebrations and much more!

3 FULLY TEMPLATED HOLIDAY SPECIAL SECTIONS

Looking for another way to help advertisers connect with customers this holiday season? Sponsoring a coloring page panel is a great way for local advertisers to create positive name recognition among both kids and parents. Promote placement opportunities to complement seasonal product and service offerings in a Home for the Holidays section. Finally, invite advertisers to get in on the fun with this year’s all new Holiday Fun & Games special section!