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Metro SearchBook®

April 2018

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GRADUATION

Capture a wealth of revenue opportunities this graduation season!
■ Offer local businesses a chance to congratulate the Class of 2018 with 17 sponsored greeting ads in a variety of sizes, including a full-page multi-advertiser design. Click Here to Access Link
■ Don’t miss an infographic page (and embedded sponsor ad for a local college) with graduation facts and figures for the U.S. and Canada. Click Here to Access Link
■ Sell graduation-themed spec ads designed for a dentist, party supply store and pizzeria, and find additional graduation ads featured in April MSAL. Click Here to Access Link or Click Here to Access Second Link
■ Other graduation features include a ceremony event ad, Themed Event Package and multiadvertiser layout for graduation gifts. Click Here to Access Link or Click Here to Access Second Link

PROM NIGHT

Ads, images, features and targeted advertising self-promotions to pin down prom sales
■ A Prom & Graduation 2018 Marketplace page features ready-to-sell ads for a florist, beauty salon and tuxedo shop. Click Here to Access Link
■ Find a variety of photos, illustrations, backgrounds, banners, ad starters and headings to create additional prom-themed advertising. Click Here to Access Link or Click Here to Access Second Link or Click Here to Access Third Link
■ A Themed Event Package includes a prom checklist with advertising spots. Use the selfpromotion ads provided to attract more advertisers to your publication during prom season. Click Here to Access Link
■ Finally, invite popular prom advertisers to participate in a “Who Wore It Best Prom Night Fashion Showdown” photo contest. Click Here to Access Link


■ A full-page layout combines St. Pat’s Day history and trivia with a high-profile ad spot. Click Here to Access Link
■ Invite 17 different advertisers to participate in a coupon guide with offers like $17 deals, 17% off, green item markdowns and more. Click Here to Access Link
■ This month’s Community Calendar layout includes an event ad for a local St. Paddy’s Day parade and Irish festival. Click Here to Access Link
■ A double-truck design for a St. Paddy’s Day pub finder guide can also be used to promote special offers and events with alternate headings provided. Click Here to Access Link
■ A Themed Event Package includes a pub crawl map, editorial and promotional ads. Click Here to Access Link
■ Finally, invite advertisers to participate in a “lucky giveaways” contest. Click Here to Access Link

EARTH DAY & OUTDOORS

Create outdoor-themed promotions surrounding Earth Day, Arbor Day and National Park Week in April (65).
■ Invite campgrounds and other outdoor advertisers to grab an ad spot surrounding a local parks information guide. Click Here to Access Link
■ A Themed Event Package focused on sustainable living ties in with Earth Day. Click Here to Access Link
■ Find tree and landscape images to create Arbor Day promotions or general lawn and garden ads and sections, as well as a Single Sheet design for a landscaping service. A Themed Event Package gives you the building blocks of a Lawns & Gardens special section. Click Here to Access Link or Click Here to Access Second Link
■ Look for additional lawn and garden ads in April MSAL. Click Here to Access Link

PETS

On National Pet day April 11 and every day, pet advertising is a pawpular revenue source!
■ Did you know 84.6 American households and 7.5 million Canadian households have pets? An eye-popping infographic page features facts and stats all about pets, as well as a sponsorship spot for a local veterinarian. Find versions for both the U.S. and Canada. Click Here to Access Link
■ A Themed Event Package includes summer safety tips for pet owners, as well as self-promotion ads and a seasonable cover design. Click Here to Access Link
■ Find an ad for flea and tick control, and images to create additional advertising. Click Here to Access Link or Click Here to Access Second Link
■ A Single Sheet design touts “hot diggety deals” from a pet supply store. Click Here to Access Link
■ To make the most of pet popularity, check out April’s All About Pets TSS. Click Here to Access Link

GRADUATION

Capture a wealth of revenue opportunities this graduation season!
■ Offer local businesses a chance to congratulate the Class of 2018 with 17 sponsored greeting ads in a variety of sizes, including a full-page multi-advertiser design. Click Here to Access Link
■ Don’t miss an infographic page (and embedded sponsor ad for a local college) with graduation facts and figures for the U.S. and Canada. Click Here to Access Link
■ Sell graduation-themed spec ads designed for a dentist, party supply store and pizzeria, and find additional graduation ads featured in April MSAL. Click Here to Access Link or Click Here to Access Second Link
■ Other graduation features include a ceremony event ad, Themed Event Package and multiadvertiser layout for graduation gifts. Click Here to Access Link or Click Here to Access Second Link

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BIRTHDAYS & CELEBRATIONS

Birthdays, anniversaries and celebration themes are valuable year-round sales tools.
■ Find a great variety of festive photos and illustrations featuring balloons, candles, cakes, party favors, gifts and more for birthday promotions. Click Here to Access Link or Click Here to Access Second Link
■ Create anniversary sale and event promotions with additional image content. Click Here to Access Link
■ A spec ad for a furniture store sale incorporates anniversary heading art. Click Here to Access Link
■ See a kids’ birthday party image featured in an ad for a local venue’s party packages, as well as a party planning guide layout. Click Here to Access Link
■ Use a Single Sheet design to close a sale from a banquet and party hall. Click Here to Access Link
■ Promote a party supply store as “celebration central” with another spec ad. Click Here to Access Link

APRIL PROMOTIONAL OPPORTUNITIES

Here are some additional April revenue opportunities for your publication:
■ Sell-a-brate National Beer Day on April 7 with a heading, photos and a brewery hop giveaway contest. Click Here to Access Link or Click Here to Access Second Link
■ Engage disaster preparedness advertisers with images and an ad for insurance coverage. Click Here to Access Link
■ Images and ads for agricultural advertisers include equipment, agribusiness solutions and a self-promotion piece. Click Here to Access Link or Click Here to Access Second Link
■ Find illustrations and several ads for music stores and classes. Click Here to Access Link
■ Browse locally focused shopping and dining content, including directory formats. Click Here to Access Link or Click Here to Access Second Link
■ Ads for top advertisers this month include a barbershop, auto auction, community college, weight-loss center, plumber and home repair and maintenance services. Click Here to Access Link
■ Finally, don’t forget Tax Day on April 17. Click Here to Access Link or Click Here to Access Second Link

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