logo
 
 
 
 
August 11, 2022
View August planning calendar
Today's Events Include: Moon Phase: Full Sturgeon Moon

Special Section Drives Sales In Print and Online



Two community newspapers – the West Volusia Beacon and Wilson County News – implemented Metro’s Drive & Ride title as a print section and a themed website to speed production and drive ad sales.

CREATE: Metro’s corresponding print sections and mobile-responsive themed websites are designed to help publications and their advertisers target strategic audiences. These products are fully templated and ready to run; in fact, websites and online directories can be made “live” and ready to sell on day one through Metro’s quick and easy content management system (CMS).

SELL: The Beacon created ad bundles with their digital and print Drive & Ride sections, offering advertisers a 25 percent discount on their web advertisement if they ran in print to bolster digital sales. They also offered a free fifth month for web advertisers.

PROFIT: West Volusia Beacon IT manager Michael Jaeckle says that, thanks to the low hosting cost, their Drive & Ride themed website was “profitable with very little setup.” Kristen Weaver, director of operations for Wilson County News, reports that the print section also worked out great for her publication.

Michael E. Jaeckle
West Volusia Beacon
DeLand, Florida
386.734.4622
michael@beacononlinenews.com
www.beacononlinenews.com


Kristen Weaver
Wilson County News
Floresville, Texas
830-216-4519
kristen@wcn-online.com
www.wilsoncountynews.com

To preview Metro’s Templated Special Sections (TSS) and demo Themed Websites, call 800.223.1600 or email service@metro-email.com for links.


 
 
icon
 
icon
 
INSTAGRAM
icon
 
icon
 
YOUTUBE
 
 
ABOUT US
 
Metro provides a spectrum of advertising services and solutions that reach and affect nearly every facet of a publisher's operation. Metro's partnership with the media industry is based on a more than century-long relationship where, together, we identify what publishers need to be successful with their advertising endeavors and Metro responds with solutions.
 
CONTACT US
 
You can reach Metro's Client Services Team by calling:
800.223.1600
(8:45am - 5:45pm EST)
(Outside U.S. and Canada 212.947.5100, ext. 253)
 
519 Eighth Avenue, New York, NY 10018
 
Email :
service@metro-email.com
 
 
Copyright © 2019 Metro Creative Graphics, Inc.
icon icon icon icon
 
 
METRO'S EMAIL COMMUNICATIONS KEEP YOU INFORMED

Stay on top of the latest sales and creative features and ideas to help maximize profits with Metro's email communications. Unsubscribing to any of these emails will automatically block you from receiving all Metro email communications, so we encourage you to stay subscribed and enjoy the full benefits of your Metro resources.