A Journal of Advertising Ideas and Revenue-Building Programs
The Morrisburg Leader, Morrisburg, Ontario
A program offering free advertising for local businesses and amplified “shop local” promotions have helped the publication navigate the impacts of the pandemic on their revenue and local economy. A campaign focused on residents supporting local businesses, and local businesses supporting one another, reminds readers to remember the merchants who have been there for them throughout the pandemic.
In addition to games, puzzles and pandemic-related features from the MetroCreativeConnection.com Editorial Library, the Creative Library offers a collection of COVID-19 response and support materials, including self-promotion ads, ideas and developments to assist publications in garnering community support and helping local advertisers get back to business. Take a look: