Community Support Is the Name of the Game
The Morrisburg Leader, Morrisburg, Ontario
A program offering free advertising for local businesses and amplified “shop local” promotions have helped the publication navigate the impacts of the pandemic on their revenue and local economy. A campaign focused on residents supporting local businesses, and local businesses supporting one another, reminds readers to remember the merchants who have been there for them throughout the pandemic.
HELPFUL RESOURCES: In addition to games, puzzles and pandemic-related features from the MetroCreativeConnection.com Editorial Library, the Creative Library offers a collection of COVID-19 response and support materials, including self-promotion ads, ideas and developments to assist publications in garnering community support and helping local advertisers get back to business. Take a look:
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