These Local Papers Are Making Thousands With Metro’s Themed Special Sections

Themed Special Sections

Ready To Run In Print Or Online

Create better special sections faster, while helping local businesses target the right customers, with a program designed to elevate ROI for you and your advertisers.

Metro

We have used Metro’s themed sections to generate thousands of dollars of local revenue.

– Ron Gutierrez, Clinton Herald

2024 SCHEDULE

Titles & Publication Dates

3rd Quarter

Active Living Now Available
Brides 5/20/2024
Renos & Remodels 6/5/2024
Fun & Games (mini) 6/20/2024
Fall Kickoff Guide 7/5/2024
Holiday Gift Guide 7/19/2024

Access Full 2024 Schedule Download PDF

All 2024 TSS templates are available in TWO SIZES:
Tab: 10.5" x 11.25" Magazine: 8.25" x 10.75"

NEW CUSTOMERS Pay Only $95 for Your First Section

* Pricing From Just $75 Monthly When You Add an Unlimited Subscription!

View Sections Learn More & Get Pricing

See How The Daily Review Generated Over $3000 in Revenue Using a Metro Themed Special Section…


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Download PDF

Themed Websites & Directories

Expand digital advertising and audiences with Metro's timely and highly marketable themed websites and directories that are ready to sell and present live on your site.

Go live with at least one themed website and/or directory for only $50/month, choosing from 36 titles throughout the year and alternating between themes based on your schedule. Health, weddings, seniors, home, pets and holiday are just some of the popular themes. Package options for two or more live websites and/or directories are also available.

Use ready-made themed websites and directories to target strategic audiences, build SEO, increase traffic to your website and expand online revenue.
Learn More

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Run sections online.

If printing is too costly, it's easy to run a PDF of your special section on your website. You can even offer to include advertiser URLs for driving readers to advertiser websites. If you run your section in print, an online companion gives you the option to promote print and digital package rates.

Create a call list.

Themed sections are a great way to approach new advertiser prospects with a niche product. Metro's Themed Special Sections have advertiser suggestions in place to help you jump-start a call list. Metro's online planning calendar is another helpful resource for brainstorming prospects.

Show and sell.

Present the ready-made section to prospects in person or by email, so they can visualize their ad in the finished product. Offer the option to choose the available ad spot that best complements their business offerings.

Market to advertisers and readers.

Metro's Themed Special Sections include rate card and promotional ad layouts geared toward both readers and advertisers for print and online promotion.

Present a spec ad.

It's a fact that spec ads help close more sales, and your Metro subscription provides access to thousands of spec ads that are ready to personalize and present for virtually every type of advertiser. Sales reps can also use Metro's site tools to personalize their spec ad presentations online, and email them directly to prospects.

Collaborate to overcome objections.

By sharing the most commonly heard reasons why businesses don't want to advertise, your sales team can work together in developing responses to overcome those objections.

Offer package deals.

The diversity of titles in Metro's Themed Special Section program helps you develop advertising and sponsorship package deals for local businesses, giving them the opportunity reach a wider audience.

Localize articles.

All of the features in Metro's Themed Special Sections are unsponsored and copyright-free, so you can edit them any way you like to incorporate native advertising with tips, advice or even events from local businesses.

Evaluate your current sections program.

Figure out which sections are performing well, and which sections you should consider replacing. Metro's Themed Special Sections program offers 24 titles, giving you ideas and options for trying something new.

Think outside the section.

If you're short on prospects for a particular section, consider publishing single pages within your paper for a targeted group of small advertisers, or sell pages as a series for a single large-scale sponsor.

Need assistance updating logins or adding users?
Call 800.223.1600 or email service@metro-email.com for help anytime.

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We want to see – and share – the best
digital advertising ideas our newspaper
partners are using to promote local advertisers,
engage readers and generate revenue!

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Share Your Submissions Here

P.S. We'll be sharing our favorite digital ideas
from this contest with all of you in a
must-see webinar this spring.
Stay tuned for details!

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and see how the latest features can help you
target new business, design better, work more efficiently
and close more sales every month!

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About Us

Metro Creative Graphics, Inc. is a leading provider of print and digital advertising, creative, editorial and sales support resources, helping media companies boost revenue and streamline production for over a century.

Contact Us

You can reach Metro's Client Services Team by calling:

800.223.1600

(8:45am - 5:45pm EST) (Outside U.S. and Canada 212.947.5100, ext. 253)

service@metro-email.com

PO Box 130, Roslyn Heights, NY 11577

® 2024 Metro Creative Graphics, Inc.

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