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What's New This Week

For Print and Digital Publishers

Create, Sell & Profit With Some of the Latest
Images, Layouts, Ideas & Industry News From Metro

FOR OPTIMAL LINK RESULTS & BENEFITS, COMPUTER VS. MOBILE DEVICE
VIEWING IS RECOMMENDED

SELL IT NOW: Valentine’s Day

Valentine’s Day 2021 saw $21.8 billion spent on gifts for partners, friends, pets and more in the U.S., according to the National Retail Federation, while Canadians spent an average of $74 celebrating. From gifts to restaurant dining, takeout meals, recipes and sponsored greetings, find dozens of fresh ways to connect local advertisers with consumers celebrating at home and on the town this holiday in your MCC Libraries. 

* Available by separate purchase 

    DIGITAL SPOTLIGHT

    Web and mobile content updates and best practices

    Live Training Webinars

    Webinar Topic:  Get Sales Results You’ll Love With the Wizard

    Thursday, January 13, 2022 1:00 pm, Eastern Standard Time
    Make a date with MiAD® Wizard to see how this valuable sales tool can help increase your close rate to 70 percent or more, just in time for Valentine’s Day. Our live webinar will show you how to find and instantly personalize print and digital spec ads and presentations for all of your prospects – then share them from your laptop or mobile device, print and present, or email – in three simple steps. Send sold specs to your design team for all the finishing touches, and streamline the entire process. All you need is internet access, a web browser and this helpful webinar to start sealing more deals for Valentine’s Day and all year, free trial included!

    Partner Updates

    PULSE + METRO = Paired Data & Creative Resources to Spur Ad Sales
    Show prospects how they can capture their share of Valentine’s Day 2022 spending with consumer buying stats for gifts, dining and more, then close the sale with a personalized spec ad. This program provides data for over 500 business categories, and links to thousands of targeted/personalized spec ads, helping sales reps close up to 90% of the ads they present! 

    SECOND STREET + METRO = Coordinated Print & Digital Contests for Growing Both Audiences
    "Valentine's Day Shares” – A wonderful way to gather content, and sponsors, for promoting love and fun in your area, available with print layout size options and promo ads from Metro and digitally through Second Street for even more revenue potential 
    REQUEST DIGITAL VERSION

    EVVNT + METRO = Revenue-Driven Digital & Automated Print Event Calendars
    Newsquest is going strong with the launch of their digital and print calendars, and you can too! The time is now to budget for new revenue with community-based event calendars as events of every kind are happening in person and virtually. Don’t miss your opportunity to get started publishing digital and automated print event calendars, guaranteed to be a hit with local organizers, readers and visitors alike. Attend the next webinar to see how easy, and lucrative, this can be to your operation.
    LEARN MORE
    WEBINAR LINK

    RELEVANCE PROJECT + METRO = Collaborative Support for Helping Community Publishers Prosper
    2022: Turn Threats Into Opportunities (Again) - At newspaper conferences, attendees usually want to explore revenue or storytelling ideas. But in 2022, the wise will pay closer attention to legal and legislative issues.

    Social Engagement

    Zodiac symbols are always a popular download in newmcc.com. As of today, we are now in Capricorn (Goat) until Gemini (Water Bearer) begins 1/20. Use these icons in your print and digital efforts to appeal to local readers who are into astrology. You can also find weekly #Horoscopes to accompany them in the newmcc.com Editorial Library. #newspapers #astrology #zodiacsigns #localmedia

    COMPANY NEWS & INFO

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    Let us know what Metro can do to better serve your print and digital sales, creative and editorial needs. Please share your suggestions for ad topics, image content, special section titles, digital products or anything else we can provide or change to help you and your advertisers.

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    ABOUT US
     
    Metro provides a spectrum of advertising services and solutions that reach and affect nearly every facet of a publisher's operation. Metro's partnership with the media industry is based on a more than century-long relationship where, together, we identify what publishers need to be successful with their advertising endeavors and Metro responds with solutions.
     
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    You can reach Metro's Client Services Team by calling:
    800.223.1600
    (8:45am - 5:45pm EST)
    (Outside U.S. and Canada 212.947.5100, ext. 253)
     
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