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What's New This Week

For Print and Digital Publishers

Create, Sell & Profit With Some of the Latest
Images, Layouts, Ideas & Industry News From Metro

FOR OPTIMAL LINK RESULTS & BENEFITS, COMPUTER VS. MOBILE DEVICE
VIEWING IS RECOMMENDED

SELL IT NOW: Mother’s Day

With a whopping 86 percent of consumers planning to celebrate Mother’s Day this year, now is the time to start targeting sales. Check out the latest ads, pages, directories, images and promotions to help your local advertisers amp up business. 

DIGITAL SPOTLIGHT

Web and mobile content updates and best practices

Metro Training Webinar

Using Your Metro A$$ets to Plan, Prospect & Profit

April22

Thursday, April 22, 2021 1:00 pm, Eastern Standard Time

Learn how to sell more advertising in less time with all of the sales tools and resources you can access through metrocreativeconnection.com, including the spec ad Wizard: the fastest way to prep for successful sales presentations in three easy steps! Timely promotions, special sections, campaigns and marketable events will also be highlighted.

Partner Updates

SECOND STREET + METRO = Coordinated Print & Digital Contests for Growing Both Audiences
Mother’s Day Essay Contest” - Now available with print layouts and promo ad from Metro and digitally through Second Street for even more revenue potential
REQUEST DIGITAL VERSION


EVVNT + METRO = Revenue-Driven Digital & Automated Print Event Calendars
Give your audience the opportunity to discover their next event with your own locally curated event calendar online and, with the press of a button, in print as well — Double exposure for them and revenue for you! 


PULSE + METRO = Paired Data & Creative Resources to Spur Ad Sales
Prepare for Mother’s Day and graduation gift buying by prospecting jewelry stores, one of the top advertisers in May, with buying data, teasers and personalized spec ads to close more sales 


RELEVANCE PROJECT + METRO = Collaborative Support for Helping Community Publishers Prosper
Revenue Resource 2021 - A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2021 will be updated to match dynamic changes in our businesses and economies.

Social Engagement

While auto sales may not bounce all the way back to pre-COVID levels in 2021, there will be good traction for the start of a rebound, projected to be up about 9% from 2020. Help your local dealers reach buyers throughout the year with timely images and ad messages from your Metro Campaigns & Classified service. #newspapers #autoindustry #autosales #carsales

COMPANY NEWS & INFO

Maximize your May sales and creative ideas, images, ads, covers, contests and editorial from Metro. Coverage includes Mothers Day, graduation, teacher appreciation, National Nurses Day and Week, Memorial Day, summer, grilling, Military Appreciation Month and so much more. View and link directly to content in your May SearchBooks®.

We hope the targeted tools and ideas presented in this new weekly communication are helping you plan and execute valuable new revenue opportunities. Your input is always appreciated, so please let our Client Services Team know if you have any feedback, requests or suggestions here or at 800.223.1600.

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ABOUT US
 
Metro provides a spectrum of advertising services and solutions that reach and affect nearly every facet of a publisher's operation. Metro's partnership with the media industry is based on a more than century-long relationship where, together, we identify what publishers need to be successful with their advertising endeavors and Metro responds with solutions.
 
CONTACT US
 
You can reach Metro's Client Services Team by calling:
800.223.1600
(8:45am - 5:45pm EST)
(Outside U.S. and Canada 212.947.5100, ext. 253)
 
519 Eighth Avenue, New York, NY 10018
 
Email :
service@metro-email.com
 
 
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