|Company:||The Whole Grains Council|
September is whole grains month and every year the Whole Grains Council celebrates with special events and promotions all month. Whole Grains Month is a great time for everyone to get on the whole grains bandwagon. A grain is considered to be a whole grain as long as all three original parts — the bran, germ, and endosperm — are still present in the same proportions as when the grain was growing in the ﬁelds. All grains start life as whole grains, and whole grains can be an important component of healthy diets. Eating better is not an all-or-nothing choice; every little improvement made helps – in every month.
Whole grains have been linked to a healthy lifestyle. National brands have released many products to address consumers' desires to add more grains to their diet, including cereal, bread and pasta. Supermarkets, health food stores and gourmet shops can use the theme to highlight whole grain packaged and bulk foods. Combine the event with other food-related events for September, including National Mushroom Month, National Rice Month, National Honey Month, and National Chicken Month.