Inland Webinar: Your Best Strategy for Leveraging ABC’s
Date:
04.28.10
Company:
Inland Press Association
Contact:
Adolfo Mendez
Telephone:
(847) 795-0380
Web site:
E-mail:
amendez@inlandpress.org
Your Best Strategy for Leveraging ABC’s Audit Changes to Boost Ad Revenue and Grow Circulation
Wednesday, April 28, 2010 10:30 AM - 12:00 PM (Central Time)
The Audit Bureau of Circulations (ABC) fundamental measuring stick of paid circulation is about to get a facelift in October. Is your newspaper prepared? Does your circulation department understand the new rules? Has your circulation manager explained the impending changes to your advertising department? This Inland Webinar will review the most recent ABC rule changes and the changes set to take effect on October 1. In addition, you’ll learn what key strategy questions you need to consider in order to make sure both your circulation and advertising departments are up to speed.
Wednesday, April 28, 2010 10:30 AM - 12:00 PM (Central Time)
The Audit Bureau of Circulations (ABC) fundamental measuring stick of paid circulation is about to get a facelift in October. Is your newspaper prepared? Does your circulation department understand the new rules? Has your circulation manager explained the impending changes to your advertising department? This Inland Webinar will review the most recent ABC rule changes and the changes set to take effect on October 1. In addition, you’ll learn what key strategy questions you need to consider in order to make sure both your circulation and advertising departments are up to speed.