Inland Webinar: Online Sales Structure and Sales Program Development

Date:	04.15.10
Company:	Inland Press Association
Contact:	Adolfo Mendez
Telephone:	(847) 795-0380
Web site:	www.inlandpress.org
E-mail:	amendez@inlandpress.org

Thursday, April 15, 2010 10:30 AM - 12:00 PM (Central Time)

Online advertising sales structure needs to be addressed differently at every operation. This Inland Webinar will take you from start to finish, addressing the many aspects to consider when developing an online sales plan. Find out how to monetize your Web site by developing programs and utilizing ad formats that resonate with advertisers and generate results.

In this Inland Webinar, you’ll learn:

• How to establish the right structure for your operation and make the right decisions to position your organization for stability and growth

• The pros and cons of traditional sales teams, online-only teams or a hybrid approach

• The differences in what your traditional sales force should sell as opposed to an online-only sales force and how to develop packages that sell out

• Why training your reps in several key areas to deliver solid, accurate and necessary Web-related information may be the most important thing you can manage to be successful.

• Managing your effort through a consistent message from management, goals, accountability and compens