Inland Webinar: Building Effective Ads and Reducing Advertiser Churn
From Metro Creative Connection
| Date: |
04.27.10 |
| Company: |
Inland Press Association |
| Contact: |
Adolfo Mendez |
| Telephone: |
(847) 795-0380 |
| Web site: |
www.inlandpress.org |
| E-mail: |
amendez@inlandpress.org |
|
|
Tuesday, April 27, 2010 10:30 AM - 12:00 PM (Central Time)
Effective
advertising sells products and services for your advertisers. When
advertising works, your customers will stay happy and with the
newspaper, and your “advertiser churn” will be reduced. Find out how to
keep your advertisers happy and coming back for more.
In this Inland Webinar, you’ll learn:
• How to connect with today’s consumer by understanding how consumer buying patterns have changed
• Why newspapers work to reach consumers and the strengths they bring to the table
• How to uncover what an advertiser wants to communicate through his advertising and the differences in types of ads to use
• A reminder of the value of advertising — why businesses need to continue to advertise even when times are tough
• How people read the newspaper and ads in today’s culture