Dog Days of Summer

As seen in our July 2014 Calendar

"Dog Days"  are the hottest, most sultry days of summer. In the Northern Hemisphere, the dog days of summer are most commonly experienced in the months of July and August, which typically observe the warmest summer temperatures. In the SouthernHemisphere , they typically occur in January and February, in the midst of the austral summer. The name comes from the ancient belief that Sirius  also called the Dog Star, in close proximity to the sun was responsible for the hot weather

Metro Ideas:
Since Dog Days of Summer extend from July 3 through August 11, 2012, use the theme for campaign selling. See pages 8 and 38 of your July MNS for images, headings and ads for Dog Days promotions.