Established by Melanie Notkin, founder of Savvy Auntie®, in 2009, and observed every fourth Sunday in July, Auntie's Day is a day to acknowledge, honor and celebrate the aunt(s) in a child's life. These are Aunts by Relation (ABR), Aunts by Choice (ABC), godmothers, and all women who love children not-their-own. While all aunts are celebrated on this day, it is especially poignant to the one-in-five North American women who identify as PANKs®, or Professional Aunts No Kids, as coined by Notkin in 2008. PANKs self-identify as childless, or childfree by choice, and have a special bond with at least one child in their life.
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