Sales Promotions and Planning Tools

Some of the best value-added items included in your Metro subscriptions are sales promotions and planning tools. There are a variety of tools at your disposal in both print and online. Here is a handy listing to access these helpful assistants:

Promotions and Planning Calendar. This annual favorite has become an indispensable tool for advance planning since its debut a decade ago. Now more convenient and better than ever, the calendar has been rebuilt from the ground up to serve as an online resource. All of the same great features of the print version on which publications have relied are present in this new, easy-to-use delivery system, and more. In addition to month-long and weekly events listings, plus holidays, expanded Canadian events and bestsellers, unique to the online version this year will be expanded, clickable contact links and the ability to e-mail an event to a colleague or advertiser prospect, or set up an RSS feed. Monthly calendars and events pages are printer-friendly for hard copy reference off-line.

MNS reference books: The Metro Newspaper Service printed book is more than a reference to the great image and ad content you’ll find online in MetroCreativeConnection. It’s also a great source of ideas in a variety of ways. In fact, many publications include a perusal of the monthly book in their sales meetings.

A glance at ads, images and headings could spur inspiration needed to make or exceed sales goals with fresh ideas. Prospect lists can be started by checking the advertiser categories offered each month. Highlights from each issue appear in the front Moneymakers pages. In addition, the Ideas pages — MetroIdeas and EditorialIdeas — contain valuable information for getting the most out of your subscriptions. On the back inside cover you’ll also find a planning calendar that is two months ahead of the issue month.

Reoccurring MNS features are great to add to monthly planning and sales meetings. Single Sheets, Double Truck pages and Marketplace — full page layouts that contain multiple  advertisers in a range of sizes so you can offer a variety of price points — can be utilized for new or increased revenue streams. And, of course, Plus Business is contained within the book.

Plus Business: Each month you can get moneymaking ideas by reading how other publications planned and executed their successful promotions. Each story ends with contact information so that you can directly call or e-mail the people involved. Plus Business stories are searchable within the Plus Business Library. Ideas pages are also archived in the Plus Business Library, searchable by keyword or issue date. Each story is saved individually as a PDF file that can be printed or downloaded for later reference.

MCC Spec Ads & Covers Library: Planners and sales people can search, preview and print cover ideas and ad ideas directly from the Library.

Weekly e-mail Sales Tip: Subscribers on the e-mail list get a promotional idea delivered to their Inbox on a weekly basis. Each idea has a corresponding MCC Project of pre-selected images and ads for executing the idea. Use them immediately or save them for future use.

These tools are ready when you are. Try them!

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